DHL Supply Chain integrates and scales the e-commerce and retail logistics operations of the Skelt Beauty Brands Group

A DHL Supply Chain, a global leader in warehousing and distribution, helped the group Skelt Beauty Brands, brazilian cosmetics and self-care group that owns the brands Creamy Skincare, Skelt e The Joy Lab, Gain scale and increase the logistics efficiency of your operation by integrating B2B and B2C channels and connecting e-commerce, retailers and regional distributors in a single logistics chain.

“We are building an increasingly integrated group with strong brands and accelerated growth, and this calls for a logistics operation to match. DHL Supply Chain brings a robust fulfillment and transportation model, with strategic hubs and integration with the main management systems, which increases efficiency, reduces complexity and improves the level of service. It is a movement that prepares the Skelt Beauty Brands Group to scale with control, performance and total focus on the customer”, affirms Henrique Beleze, co-CEO of Skelt Beauty Brands Group.
 

The partnership between the two companies reflects the Skelt Group's search for a partner with global expertise, high level of governance and scale, able to meet the demands of an expanding operation and a consumer increasingly attentive to the shopping experience.

“The e-commerce sector grows continuously and at DHL we put our global expertise at the service of online retailers.The operation of the Skelt Group integrates fulfillment and transportation into a complete solution, which ensures operational efficiency, predictability and agility throughout the logistics chain. This synergy allows us to process orders from end customers and large retailers faster, reduce failures, support seasonal peaks and track sales expansion, ensuring the best delivery experience to consumers throughout the country”, highlights Solon Barrios, vice president of E-commerce and Retail at DHL Supply Chain. 

The distribution centers that serve Skelt are located in Serra (ES) and Barueri (SP), localities that act as hubs of the DHL Fulfillment Network, collaborative solution from DHL Supply Chain that integrates warehousing and distribution for e-commerce. The model works in the system pay-per-use, adjusting the operation according to demand, increasing predictability and reducing waste and costs. Another advantage of the service offered is strategic coverage and the ability to serve several brands quickly and consistently.

“The choice of DHL Supply Chain was the result of a careful process, in which we sought an operation fully aligned with our premises of excellence.More than expertise and scale capacity, we were looking for a partner who shared values, essence and commitment to what it does, always aiming to deliver the best for our customers”, he says Rafael Simas, Head of Logistics at Skelt Group.

The partnership also represents a strategic movement of operational optimization.By centralizing logistics with a global player, the group's brands begin to direct their efforts to key business fronts, such as innovation, product development and brand strategies, while having a logistics operation aligned with international best practices.

“In recent years, we have experienced a strong growth journey, with consistent expansion in all the channels in which we operate. This new partnership arrives to further enhance this movement, accelerating our operation and paving the way for a new development cycle and even more expressive results”, in the future, underscores Simas.

DHL's fulfillment solution is in full expansion and currently has collaborative operations in Barueri (17.000m²), Serra (5.000m²) and Extrema (MG). By the end of 2026, three more operations are scheduled to open in Brazil.