Neymar Jr. breaks records in TikTok Shop and NJR Eyewear invoice R$200 thousand in live

Recognized worldwide for his career in football and for influencing trends on and off the field, Neymar Jr. proved that his conversion power is also great in the digital environment. Last week, March 25, the athlete officially debuted in lives at TikTok Shop Brazil with the NJR Eyewear, brand developed by Aura and NR Sports. The result was historic: the live reached the No 1 of the fashion category in the country and recorded the highest average sales ticket ever seen in broadcasts of the sector in Brazil.

Held in the profile @neymarjrsiteoriginal, account operated by the team of NR Sports, the strategy marked the Consumer Month of the brand and in less than an hour of transmission invoiced R$135 mil, approaching the absolute record of billing in 60 minutes for the fashion segment on the platform. At the end of the action, we, total turnover exceeded R$200 thousand.

The results of the live show position NJR Eyewear as a pioneer in exploring the potential of social commerce in Brazil. During the broadcast, Neymar Jr. interacted with the public and presented models of the Origins, Icons and Legends lines

10.7 Million + total impressions;

1 + million likes on the broadcast;

nde Recorde de Ticket Medium: A live with the highest average sales value per order in the fashion category in Brazil.

“Neymar Jr.”s exhibition demands an absolute level of excellence. Every detail was thought to bring you closer to the public in a real experience of him with the favorite models of the collection, this helps to increase the desire of his fans for the brand”, says Fabio Villas, CEO of Aura.

“Live numbers show that the Brazilian public is ready to consume high value-added products through live entertainment, provided that the quality is evident and we also have the endorsement of a well-known public figure”, adds Renato Mendes, CFO of Aura.

Announced in February, NJR Eyewear is the result of two years of development involving technology, optics and marketing professionals. Currently operating exclusively in e-commerce, the brand already projects expansion into physical retail and the launch of new lines, including eyewear and high performance sports models.

“There is a very clear legacy plan behind the brand. The evolution of the business should accompany the global reach of the Neymar Jr. We know that it is a sporting icon, but also a cultural and entrepreneurial symbol. NJR Eyewear is the materialization of this” vision, says Marcio Spinelli, Co-Ceo of Aura.