Latin America leads global growth of e-commerce apps

According to the Mobile App Trends 2026, report by Adjust, a company specialized in measurement and analytics, in e-commerce, Latin America was the region with the best performance, registering growth of 17% in facilities e 30% in sessions.

This result points to a user more willing to adopt shopping applications and, especially, to use them more frequently. “The increase in sessions indicates that behavior is not limited to experimentation: consumers enter more often in apps to search, compare prices and complete purchases”, says Fernando Cabral, Director of New Business for Latin America at Adjust.

Globally, e-commerce app installs dropped 10%, while sessions grew 5%.