Data in the Global Self Service Technology Market Size, Forecast 2023 2033, the self-service technology market is expected to register a Compound Annual Growth Rate (CAGR) of 8,3% through 2033, when it will reach a value of USD 80,4 billion. In this context, in which self-service continues to rise, Guilherme Mauri, CEO of My Little Farm, retail technology startup that operates under the autonomous mini-market franchise model, states that by 2025, significant progress is expected for these technologies, with emphasis on customer loyalty programs, such as shopping clubs and cashback, in addition to a possible cost reduction in solutions that use cameras, artificial intelligence and sensors.
“In Brazil, although we do not yet have the most advanced technologies on the market, we have very efficient solutions with low friction for the consumer. The trend is for technologies used in markets such as China and the United States to become more accessible, allowing for wider adoption. The combination of efficiency and cost-benefit will continue to be a differentiator,” says Mauri.
According to the executive, three technologies will be trends in self-service in 2025, check it out:
Artificial Intelligence (AI)According to the Artificial Intelligence in Retail survey, 53% of retailers still do not use AI in their operations, and of these, only 7% intend to continue without implementing the technology in their businesses. At the same time, the study revealed that 84% of players using AI reported increased efficiency, while 39% observed an improvement in customer satisfaction and 36% recorded an increase in sales.
In this scenario, Mauri states that AI will be essential to optimize the self-service experience. “The technology will enable advances such as product identification by cameras, innovations in authentication and even store openings. These resources, integrated into the operating system, will bring greater security, efficiency and agility for both operators and consumers,” he explains.
According to the executive, integrated AI systems can understand customers' purchasing habits, offer specific promotions and even optimize the store layout to facilitate the experience.
Customization softwareAccording to data released by Salesforce, 73% of customers expect more personalization as technology advances. Thus, Mauri highlights that personalized service will be more evident due to the analysis of data provided by software that captures and organizes information in a structured way. “By understanding the consumer profile, preferences and purchasing habits, it will be possible to make more assertive suggestions and promotions targeted to each customer,” explains the CEO of Minha Quitandinha.
Frictionless purchasingFinally, Mauri states that improving the customer's shopping experience through more user-friendly systems with fewer steps to complete a purchase in self-service systems is something that could change the game for the supermarket sector. “The models adopted by supermarkets in general are still Windows-based self-service software, which is a less user-friendly system than the more modern Android and iOS. Furthermore, the excessive number of steps that the customer has to go through to complete the purchase, in addition to the various errors that appear during the purchase, discourages consumers from using these systems when making a purchase,” he explains.
Recently, Minha Quitandinha launched QPay, a software tailored for the autonomous store sector, which aims to improve the buying and selling experience for both shoppers and retailers. According to Mauri, the system had to be created in a more user-friendly and frictionless way for the customer, since the customer does not have access to an attendant in the store to assist them. “This model has proven to be a great success compared to the previous model. The truth is that the self-service market is a path of no return, and therefore, proximity and convenience models will be increasingly demanded by consumers. Companies that are able to integrate accessible, efficient and secure technologies will have a great competitive advantage. In Brazil, the ability to adapt global solutions to our economic and cultural context will be essential for success in this market”, concludes Mauri.
