Black Friday: platform provides electronics and appliances from R$ 1

Kwara, a marketplace specializing in the sale of assets, promotes a special auction of Black Friday that democratizes access to quality products with exceptional conditions. There are 217 lots available, all with initial bids from only R$ 1.00 (one real), offering a unique opportunity for those seeking economy and functionality.

The auction, which takes place on the platform between November 26 and 28, marks the company's strategy for the most anticipated commercial date of the year, brings a variety of practical items for everyday life such as washers, electric kettle, blender, cooktop 4 mouths e electric rice cooker, sound box, scooters, bicycles, among others. It is already possible to view the products that will be available at the auction this link.

According to the surveying “Black Friday 2025 (A Black beyond the” price, carried out by MindMiners, 71% of Brazilians intend to spend up to R$ 1 thousand on this Black Friday. “Our proposal meets this reality.We want to provide access to quality products with extremely affordable values, allowing more people to take advantage of the date to acquire useful items for their homes with real economy”, explains Kwara CEO, Thiago da Mata.

Circular economy and Black Friday with purpose

Digital auctions represent an exemplary model of circular economy, a concept that gained strength in Brazil with the implementation of the National Circular Economy Strategy (ENEC) in June 2024, according to a survey by National Confederation of Industry (CNI) released in October 2024, 85% of Brazilian industries already adopt circular economy practices, and 68% of companies believe that these measures contribute to the reduction of greenhouse gas emissions. 

In addition, the Brazilian population shows increasing engagement with sustainable practices: 67% of consumers already opt for products with environmental seals and 78% claim to reduce the volume of waste they produce, according to Ilumeo study released in May 2025.

“Esse auction reflects our commitment to the circular economy and conscious consumption. By offering products in optimal condition with affordable values, we contribute to extending the life cycle of quality items and generate real opportunities for consumers seeking economic and functional solutions”, reinforces Thiago da Mata.

With bids starting from R$ 1 and a variety of useful products for everyday life, the Kwara Black Friday auction positions itself as a smart and sustainable alternative for those looking to enjoy the date with real savings.

Face-to-face visitation and operation of the auction

The auction is 100% online, but Kwara offers the possibility of face-to-face visitation in the company's shed, located in Embu das Artes/SP. Interested parties can know the items on November 19, 22 and 24, 2025, from 08h30 to 11h30 and from 13h30 to 16h00.

Schedules must be made at least 24 working hours in advance, through the form available in each lot (by clicking on “Agende your VISIT”) or by email contato@kwara.com.br.

O auction it is already available for habilitation and will receive bids from November 26, at 11am. The closing is scheduled for November 28, at 11am. To participate, just access the website of the Kwara, create an account and enable yourself to bid.