With AI, VTEX wants to accelerate the evolution of Retail Media and expand revenues in e-commerce

The evolution of retail media enters a new phase with the use of Artificial Intelligence to more strategically integrate brands and retailers. During VTEX Day, VTEX, a global leader in digital commerce solutions, presented the advancements of the VTEX Ads Platform, featuring “Insights for Brands,” a set of tools that uses generative AI to unlock efficiency, precision, and new growth opportunities within retail ecosystems.

The proposal stems from a critical market point: the fragmentation of data, media, and execution between brands and retailers. With the launches, the platform now offers a deeper and more actionable reading of the business, allowing advertisers to understand their true market share, identify growth opportunities, and act more strategically in investment allocation.

“Our goal is to go beyond media as execution and position e-commerce as a true monetization asset,” says João Werner, CEO of VTEX Ads Platform. “By incorporating AI throughout the entire journey, from planning to optimization, we are creating a new standard of efficiency and collaboration in the market, where every interaction is an opportunity to generate value for brands, retailers, and consumers,” he adds.

In the Data & Analytics axis, generative AI allows for analyzing competitive scenarios, identifying opportunities, and guiding media decisions based on advanced intelligence, expanding reach and efficiency within retail media channels. In Dynamic Pricing & Promo Insights, the solution now predicts consumer response to different pricing and promotion strategies, enabling more precise adjustments in investment and ensuring more effective campaigns, with a direct impact on sales and brand building.

Complementing this vision, the Shopper Strategy front delivers a 360-degree consumer analysis, revealing detailed profiles, purchasing behavior, and media consumption. With this, brands can develop highly segmented, more relevant campaigns with greater conversion potential, optimizing every dollar invested.

Beyond insights, VTEX also reinforces its vision of transforming e-commerce into a direct monetization channel. The VTEX Ads Platform expands the role of retailers, allowing their digital environments to become media assets, generating new revenue streams and margin increases.

“We believe the future of retail media involves a much smarter integration between brands and retailers. With the use of AI in the VTEX Ads Platform, we are eliminating operational complexity and enabling our clients to make faster, more precise, and results-driven decisions, transforming data into real growth,” adds João.

In addition to the Insights for Brands feature, during VTEX DAY, the company announced other tools for a fully AI-driven campaign management experience. Instead of manual and fragmented processes, the platform now features an intelligent agent capable of interpreting briefings, structuring campaigns, supporting the creation and adjustment of creatives, as well as performing continuous validations and performance optimizations. The result is a simpler, more agile, and efficient end-to-end flow that reduces operational complexity and elevates the strategic level of media decisions within retail media.

With this, VTEX positions the Ads Platform not just as an execution tool, but as an intelligent orchestration layer between data, media, and performance, strengthening collaboration between brands and retailers in an increasingly data-driven and automated landscape.