The importance of reflecting on climate change has never been more urgent. The impact of human actions on the environment is reflected in extreme weather events, such as prolonged droughts, intense storms, and rising sea levels. “Human influence has placed our species and our planet on two equal but opposing exponential trajectories – one of exponential growth in the name of human advancement and another of exponential degradation to the detriment of our planet. Neither can be sustained if we want to prosper, or even survive, on our planetary spaceship,” explains Australian author Kathryn Sforcina in her book “Digitizing Sustainability – The Five Forces of Digital Transformation,” which is being released in Brazil through a new translation by PUCPRESS – the publishing house of the Pontifical Catholic University of Paraná (PUCPR).
The book offers an in-depth analysis of the failure of traditional sustainability models, questioning the systems and processes that have led us to the current scenario. Instead of following conventional approaches, Sforcina argues that the sustainable practices adopted so far have not generated the necessary results to effectively address environmental challenges. The author proposes that the true solution lies in innovation, highlighting the power of technology as a transformative force capable of driving real and lasting change.
Sforcina introduces the concept of “digital sustainability” by exploring the “five forces of digital transformation.” These forces, driven by disruptive technologies such as artificial intelligence, the internet of things, and blockchain, have the potential to revolutionize how we address environmental and social challenges. “Digitizing Sustainability” goes beyond diagnosing problems; the book also offers a practical guide to action. The author outlines the main directions for companies, governments, and individuals to leverage the power of technology to build a more sustainable and resilient future, highlighting the essential priorities for real and effective transformation. “I argue that, ideally, digital technologies can help us implement a planetary operating system capable of balancing the equation of profit, people, and planet,” she reveals.
Written in an accessible and inspiring style, this work is essential reading for those who wish to understand the crucial role of technology in building a greener and fairer future. Sforcina offers valuable tools to empower each individual to become an agent of transformation, by combining ancestral wisdom, scientific knowledge, and cutting-edge technologies, all in the pursuit of creating a more sustainable, resilient, and balanced future.
About Kathryn Sforcina
With over two decades of experience as a C-level executive in large corporations, Kathryn Sforcina has built a solid and innovative career as a serial entrepreneur. At the helm of Transforming Tribes, the management consultancy she founded, Kathryn leads a revolution in how companies and organizations connect with their audiences and purposes. By integrating ancestral wisdom with modern science, and human connection with emerging technologies, she guides companies to face the complex challenges of the 21st century, creating solutions that promote transformative and sustainable impact.
Service:
Digitizing Sustainability – The Five Forces of Digital Transformation
Author: Kathryn Sforcina
Publisher: PUCPRESS
Further information: www.pucpress.com.br
