Ecomex, a Brazilian company that pioneered the market for technology solutions for the management, optimization and automation of foreign trade operations and international logistics, announces the launch of SophIA. the new digital agent, based on generative artificial intelligence, is designed to act as an intelligent conversational interface directly connected to the customer database in the cloud-based eComex Pulse Edition environment.
Sofia's arrival marks the expansion of the company's “AI army of AI, composed of agents that aim to assist the customer in critical missions, allowing the user to play increasingly strategic roles. Through a natural language prompt, any employee from the various areas of an industry, such as planning, purchasing, logistics, financial or tax, can obtain accurate information about the global supply chain in real time.
Unlike generic AI tools, Sofia works exclusively with the company's actual foreign trade transactions stored in the system. It is able to answer from simple operational questions, such as the arrival forecast of a specific shipment, to complex analyses of international freight costs and groupings by region of clearance, as well as compare historical data on dashboards for analysis and forecasting.
“The idea is to create a digital army to be on the side of our client working on what is mission critical”, says Andre Barros, CEO of eComex.“A Sofia is a robot within our solution that is connected to the customer database. With Portuguese, in natural language, the analyst can ask questions. It is as if it were a ChatGPT for the customer, but in a safe environment, within our cloud, which only he accesses”.
One of the main benefits of the tool is the drastic reduction of Total Cost of Ownership (TCO). In the traditional model of the sector, the need for a new data cut required the request of customized reports to the supplier, involving budgets and development deadlines that could make the information obsolete even before delivery. With Sofia, this cycle is eliminated, because the tool delivers data, tables and graphs on demand, instantly.
“Overseas trade is a very transactional process, with a volume of data generated by hundreds of daily shipments in large industries”, explains Barros. “S Sofia's great advantage is to decentralize the demand for question and answer. Today, the foreign trade area loses time generating reports for other areas. Now, any manager can access Sofia by mobile and know the cost, if there was delay or transshipment, without relying on anyone”.
Sofia goes beyond quantitative responses, offering vertical business contextualization by industry, such as for the automotive, oil and gas or health sectors.The model allows us to understand cost variations caused by external factors, crossing the data of the operation with global geopolitical contexts.
“It connects contexts of the customer comex transactions. In addition to quantitative responses, it will give qualitative responses and expanded dimensions”, reinforces the CEO. “This solves an information problem for the industry and for us, as it is no longer necessary for Comex areas to serve their internal customers on demand at a frantic pace to generate timely reports”.
Sofia is already available on the market, being offered as a recurring subscription service to customers using the eComex Pulse Edition platform. The tool integrates with eComex's long-term vision of creating an ecosystem of autonomous robots that communicate with each other to add maximum value to the operation of customers.


