AI redesigns logistics in Brazil

Artificial intelligence has ceased to be a promise to become a reality and is already profoundly transforming Brazilian logistics. Its impacts are concrete, measured in time savings, cost reduction and improvement of the consumer experience.

The algorithms learn on their own and with impressive speed.They analyze, in real time, variables such as traffic, delivery windows and degree of urgency. With this, routes are optimized, human failures are avoided and deliveries arrive more accurately.What previously depended on manual processes, such as the preparation of logistics proposals, can now be automated. In a few seconds, prices are adjusted and costs decrease, while efficiency grows.

In the so-called “last mile”, artificial intelligence consolidates itself as a competitive differentiator.Real-time tracking technologies, automatic notifications and digital service make the journey lighter and more predictable for the customer, who feels more satisfied.In addition, with the crossing of historical data, purchasing patterns and seasonality, AI allows more accurate demand forecasts, contributing to smarter inventories and reduced disruptions.

A practical example comes from a retailer in the North of the country, which integrated a routing platform via API. Before, four people were responsible for this task for six hours a day. After the adoption of AI, a single person can perform the same work in just 40 minutes. Cities such as Manaus, Boa Vista, Rio Branco and Porto Velho started to have faster and more coordinated deliveries. The financial reflection is also clear: reduction of up to 20% in logistics costs, without compromising and often even improving the consumer experience.

Today, intelligent assistants recalibrate routes in real time, assist deliverymen in the field and automatically answer consumer questions. A transformation that the market not only perceives as a high bet. In 2022, the application of AI in logistics moved US$ 3 billion globally, with projections of reaching US$ 64 billion by 2030. In Brazil, the advance is also significant: it is expected that the volume jumps to US$ 5.5 billion by 2027. According to McKinsey's estimate, the adoption of artificial intelligence can generate up to US$ 2.

Despite the advances, it is not yet a technology plug and play. The logistics sector faces challenges such as isolated systems, dispersed data and a culture that often resists change. The integration, cleaning and strategic use of this data requires effort, training and paradigm breaking.

The future of logistics will be shaped by an ecosystem of AI, Internet of Things, sensors and robots, promoting more visibility, speed, safety and sustainability.