Discussions about increasing productivity have been recurring, especially now due to the processing of the bill (PL 1838/2026), which seeks to reduce the work week from 44 hours to 40 hours. Recent studies indicate that the adoption of AI-based solutions can increase productivity by up to 40% in certain operational and administrative activities.
According to a survey by the consulting firm McKinsey, about 60% of the tasks currently performed could be partially automated with technologies that are already available.
In Brazil, where sectors such as commerce and services still heavily rely on intensive labor, AI can optimize processes, automate repetitive tasks, and support decision-making. This allows professionals to focus on strategic, creative, and higher value-added activities.
Technology as a bridge between productivity and well-being.
According to Cézar Augusto Mezzalira, coordinator of the Systems Analysis and Development course at Afya University Center in Pato Branco, the advancement of AI can contribute to the debates in Brazil.
“Artificial Intelligence allows companies to do more with less time and less human effort in repetitive tasks. When well applied, it doesn't replace the worker, but enhances their capacity. This creates a favorable scenario for productivity in the workplace,” explains Cézar, from Afya in Pato Branco.
Cézar emphasizes that automation tools, predictive analytics, and digital customer service are already a reality in many businesses. "Today, an intelligent system can organize inventory, predict demand, automate customer service, and even suggest sales strategies. This reduces operational bottlenecks and frees up team time," adds the coordinator of the ADS course.
According to the expert, AI can be a strategic tool in this process because it allows for the redesign of entire operations. "With the advancement of discussions in the country, the trend is for technology and new forms of organization to move forward together, opening space for more sustainable models for both companies and workers," concluded Cezar, coordinator of the ADS course at Afya in Pato Branco.
