Jequiti bets on quick commerce and will have deliveries in up to 10 minutes via Rappi Turbo 

THE Jequiti, company of Silvio Santos Group, announces partnership with the Rappi Turbo's as part of the evolution of its retail strategy and channel expansion. From now on, selected products of the brand will be available with deliveries in up to 10 minutes, expanding the presence of Jequiti in the universe of quick commerce.

The movement follows a change in consumer behavior: quick commerce is no longer just a solution for emergency purchases and has also gained ground in categories related to gifts, beauty, impulse shopping and items linked to pop culture and the celebrity universe. 

“O quick commerce is evolving fast. Today, consumers already expect to receive not only essential items, but also products linked to desire, present and immediate convenience.The partnership with Jequiti shows exactly this” movement, says Rodolfo Montanha, Director of Rappi Turbo in Brazil.

The movement takes place in a scenario of growth of the beauty market in Brazil, which remains among the largest in the world and reinforces Jequiti's strategy of strengthening its relevance in retail through capillarity, innovation and diversification of channels.

Recognized for the quality of its products, Jequiti brings to the Rappi Turbo items with strong appeal of identification and consumer desire. Among the highlights is the Chives, one of the most viral perfumes on the internet, as well as fragrances signed by Patricia Abravanel, Hello City and other names loved by the public.

“This partnership with Rappi reinforces the evolution of our multichannel strategy, expanding access to our products.We need to be present where the consumer is, offering quality products with an agile and efficient shopping experience.”, he says Larissa Fontanini, Executive Director of Jequiti.

At this first moment, the products will be available for Sao Paulo and Rio de Janeiro. Soon, other regions where Rappi Turbo operates will be served. With the novelty, Jequiti advances in the consolidation of retail as a strategic pillar of the business, expanding its presence in digital environments and strengthening the connection with the consumer at different times of purchase.