With the arrival of the end of the year, a period marked by holidays, travel, and the search for innovative gifts, items such as virtual reality glasses (Apple Vision Pro and Meta Quest), intelligent automotive systems (Apple CarPlay and Android Auto), connected watches, and smart TVs are gaining even more space in the lives of Brazilians. According to a survey by the São Paulo Commercial Association (ACSP), almost half of Brazilians (46.6%) intend to buy gifts this Christmas, with items such as cell phones, computers, and home appliances showing higher purchase intentions than in 2023, with increases of 5.4% and 17%, respectively. Furthermore, a survey by ABComm showed that, during Black Friday, 37% of e-commerce sales were electronics, many of them intended as Christmas gifts.
With this scenario in mind, and anticipating cyberattacks that may increase along with the rise of these products, Appdome, a leader in protecting mobile experiences, announced that its platform will now protect applications operating on technologies beyond mobile phones, such as streaming systems, augmented reality devices, and smart cars. According to Allied Market Research, the global market for emerging mobile platforms is expected to grow by more than 20% annually until 2030.
“According to our 2024 Global Consumer Survey, mobile service usage is surpassing web and online service usage across all markets,” said Tom Tovar, co-founder and CEO of Appdome. “As our clients expand their offerings to new mobile platforms, it’s important to provide protection for these experiences, ensuring the operational efficiencies gained through mobile app protection on smartphones.”
Technological advancements have created new opportunities for companies to connect with consumers beyond smartphones and tablets, through devices such as virtual reality glasses, smart clothing, and connected cars. These innovations offer unprecedented experiences in areas such as entertainment, health, and mobility, allowing consumers to interact with brands in new ways.
However, with the growth of these mobile platforms and systems, new security risks also emerge. Smartwatches and virtual reality headsets are examples of devices that are already becoming targets for cybercriminals. Hackers can steal personal data, break into accounts, and even manipulate information in connected cars and IoT systems. This reinforces the need for companies to adopt effective security measures to protect their users and businesses, ensuring a seamless and secure experience across different devices, while exploring new forms of engagement and growth.
With the launch of new features, the Appdome Platform now offers fast and effective protection against fraud, bots, malware, and cyberattacks, as well as combating cheating in virtual reality games such as Apple Vision Pro and MetaQuest. The platform also ensures security for iOS apps on macOS with M-series chips, Apple TV, and Apple CarPlay, and for Android apps on Android Auto, Android TV, and Google Play Games on Windows PCs. Thanks to continuous innovation, Appdome allows Android and iOS developers to expand their presence on other platforms while maintaining robust defense across all operating systems and devices.
According to Jamie Bertasi, Chief Customer Officer at Appdome, “The mobile market is booming. Two years ago, Appdome focused solely on smartphones, but now, with our new AI-powered capabilities, our clients can ensure cutting-edge security, anti-fraud, and bot defense on any mobile platform, positioning Appdome as a leader in protecting the future of mobile.”
