Positioning is the secret to selling more from social networks

In the age of social networks, a simple bread can gain more followers and engagement than many established brands. A curious example happened with a profile dedicated to posting photos of this product, which, in just 33 days, has accumulated more than 60 thousand followers. The secret? Consistency, creativity and the strategic use of challenges to attract the public. 

A recent survey entitled “Maturity of Digital Marketing and Sales in Brazil”, conducted in partnership between Digital Results, Marketing World, Rock Content and B2B Sales, revealed that 94% of Brazilian companies adopt digital marketing as the main growth strategy.In addition, the survey indicated that 50,9% of companies invest between 1% and 2% of revenue in actions in this type of strategy, while 17,5% target between 3% and 4%. On the other hand, data from the 101T2 consultancy showed that increased investments in 2.

According to Samuel Pereira, expert in audience and digital scale, this phenomenon reinforces an essential lesson: when the brand adopts a consistent and intriguing planning on the platforms, the game changes completely.“Digital positioning has the power to transform the perception of the public and, consequently, the history of any business.Publishing regularly, creating content that arouses interest, can be the key to scaling sales through the growth of the” audience, he says.

For him, brands that excel in social networks are not simply selling a product or service, but building a community. When a corporation positions itself strategically, the public not only follows, but engages, identifies and, most importantly, is loyal.

How to position yourself on social networks

By developing an effective social branding strategy, brands increase their visibility, while strengthening their identity, generating greater engagement and creating a loyal following base.“In addition, this positioning on social networks allows a virtuous cycle where audience growth results in greater trust, loyalty and, of course, increased ACHR conversion.

This bread case and other similar stories show that any business, regardless of its size, can reach a considerable audience and boost sales by using the platforms intelligently and strategically.The first step is to understand that consistency, authenticity and the ability to generate value for the public are the main drivers of success in the digital world.