Description
From publisher
Artificial intelligence in retail
In “Artificial intelligence in retail”, Eduardo Terra provides an in-depth analysis of the transformations that Artificial Intelligence (AI) is instigating in the contemporary retail landscape.From logistics to customer service, the author explores how AI is reshaping operations, personalizing experiences and driving efficiency in all facets of the industry.
Focusing on AI technologies, the book presents a complete overview of the practical applications of these tools, demonstrating how they are being employed to optimize key processes and increase security.
the whole world lives with a problem & it is not today. On the one hand, there is an increasing demand for qualified professionals. On the other, the educational system prepares students based on activities that had demand in the past. Probably, you witnessed this situation during school and college, as a junior professional and later as a business manager: the market demands qualifications that the academy can not offer simply because it was not prepared for it.
Artificial has occupied space in the minds and dreams of Humanity since Ancient Greece, although the technologies necessary for its viability have evolved only in the last 60 years. Still, evolution has not been linear: initial expectations were frustrated, then repositioned, new fields of action were developed and, gradually, an immense mosaic was being formed to enable AI applications
The retail of the 2020s is very different from the previous decades 'the digitization of the sector, which was already advancing in several segments, was definitely driven by the pandemic, which forced numerous companies to adopt tools and processes that were unthinkable only months before. Today, we can say, without fear of making mistakes, that consumers do not need to go to stores 'they will only if the point of sale offers what they need. And what they need is not more products. In addition, we have a much closer consumer and knowledgeable of the digital channels of retail. The discussion of how the physical store should be in the post-pandemic is extensive, but we can point out some aspects of this journey.
Eduardo Terra
He is president of the Brazilian Retail and Consumer Society (SBVC) and member of the Board of Directors of several retail and service companies. He is a Partner of BTR-Varese and HiPartners Venture Capital. He works as a professor of Postgraduate and MBA courses, lectures at national and international retail events and is the author of several books and articles on retail and consumer market.
Product details
- Publisher: Literare Books International
- Date of publication: 16 April 2024
- Edition: 1a
- Language: Portuguese
- Number of pages : 168 pages
- ISBN-10:6559227960
- ISBN-13:978-6559227969
- Product weight: 220g
- Reading age: 12 years and above
- Dimensions: 14 x 0.5 x 21 cm
- Top Sellers Ranking: No 160,542 in Books (Meet the Top 100 in Books category) No 1,434 in Leadership Management
- 1,434 in Leadership Management
- Customer Reviews: 4.0 4.0 out of 5 stars (21)
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Amazon Customer's (verified owner) '''
5.0 Out of 5 stars Expand knowledge and extend its use with AIAnd a very practical and easy to read and understand book. Super indicate for managers in the retail sector. Gerencly greatly expands the vision on how to make better use of AI.