Description
Product details
- Publisher: For Dummies
- Date of publication: 1 October 2024
- Edition: 1a
- Language: English
- Number of pages : 400 pages
- ISBN-10:1394237197
- ISBN-13:978-1394237197
- Product weight: 716g
- Dimensions: 18.8 x 2.79 x 23.11 cm
- Top Sellers Ranking: No 545,832 in Books (Meet the Top 100 in Books category) No 160 in Imported Marketing Research No 366 in Imported Web Marketing
- 160 In Imported Marketing Research
- 366 In Imported Web Marketing
- Customer Reviews: 4.7 4.7 out of 5 stars (21)
Prices in BRL
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Amazon Customer's (verified owner) '''
If you are interested in how AI can be used for marketing, I highly recommend this bookIt was written in August 2024 and is as up to date as a book on AI can be. Some really great though proving content in there. I especially loved this list of links at the end each chapter. The book covers how and where AI can be used effectively for marketing, and the importance of human oversight and intervention, as well as the ethical, legal and privacy concerns of AI in marketing.
David P (verified owner) '''
A Smart, Actionable Guide for Marketers at Every Stage of the AI JourneyAs a CMO who’s spent the last two decades riding waves of transformation, from the rise of online banking to the boom in DTC, I’ learned to spot when a book is just hype versus when it actually helps. Shiv Singh’s Marketing with AI for Dummies lands squarely in the later camp.
This isn't’ AI theory dressed up in buzzwords.It’s a clear-headed, well-structured playbook that helps marketers make sense of where AI can create real value today. From customization to creative development, media buying to measurement, Shiv outlines the landscape with clarity and insight, offering both strategic frameworks and tactical examples.
What I appreciated most is that the book doesn’ assumes you already deep in the weeds.Whether you’ leading a team, building a roadmap, or just trying to wrap your head around where to start.And for those of us already experimenting with AI, it provides a solid gut check: are we asking the right questions? Are we solving for the right problems?
Highly recommended for modern marketers who don’ just want to keep up with AI 'but want to lead with it.
David P (verified owner) '''
Must read book for every marketer!Marketing with AI for Dummies is a practical guide that demystifies AI for marketers. It clearly explains how to leverage AI for customer targeting, insights generation, customization, creative, media planning, campaign optimization and more. The book balances strategy with hands-on tips, and platform specific recommendations making it immediately actionable.It“ be extremely useful for everyone on marketing team and is a must-above anew marketing group.
Amazon Customer's (verified owner) '''
An absolute must read!If you're looking to elevate your marketing game, "Marketing with AI for Dummies" is an absolute must-read! This engaging and accessible guide demystifies the powerful world of artificial intelligence and its applications in marketing. The authors have done a fantastic job of breaking down complex concepts into easily digestible chunks, making it perfect for both beginners and seasoned marketers.
Sandra (verified owner) '''
Guaranteed to make you smarter about AIYes the author Shiv Singh is an expert (and knows a vast network of experts in this space), so I expected him to know what he is talking about. I was still blown away away by how helpful the content was "even the Table of Contents alone taught me things I didn't know. This book makes it easy to start wherever you are, either revealing deep into the history, going straight to your own strength ten't know how much better to use a shadow, This book makes it easy to start wherever you are, and therefore to use a shadow to use a shadow to Top!