Promobit reveals the best time to buy on Black Friday

Study conducted by Promobit, cash3 group offers community, points out that the period between 22h on thursday, 27 november and 1h on friday, 28 november should be the best time to take advantage of offers during Black Friday 2025. The survey considered the average amount of published offers and the percentage of discounts, from the first minute of thursday until 23h59 of the following monday to Black Friday 2021 and 2024. According to the peaks, the period between 22h of thursday 2h and 2h 2h of 2h was the highest number of deals, with the highest number of deals, 2h 2h 2h 2h 2.

Black Friday also guarantees good shopping opportunities for those who can not take advantage of the turn. On average, the Promobit platform receives on average 3200 offers 400% volume volume higher than the average of the other months & discount of 36%. The day with the highest average discount is Sunday, with 37% for 925 offers.

The best times to buy between thursday and sunday

In addition to the period that covers the end of Thursday night and the beginning of Friday morning, which traditionally concentrates the largest number of offers, Friday afternoon also offers a large volume of offers to consumers, especially between 14 and 17 hours when the average amount of offers is 190 at 14 hours, with a discount of 36% and 15 hours when the volume rises to 201 offers and the average discount reaches 35%. The beginning of Thursday night, between 18h and 21h also shows a considerable increase of offers with a peak of 3505015.

“The data of our survey with 480 hours analyzed confirm that the turnaround period, between 22h Thursday and 1h Friday, is the 22h noble hour‘ of Black Friday. Naturally, it is also when consumers are more alert and this combination makes the best promotions run out very fast, which reinforces the advantage of Promobit users, who receive automatic alerts and have a curator to easily find the best offers and be able to buy before they run out ’, explains Daniela Fagundes, CEO of Promobit.

The post-Black Friday monday, known as Cyber Monday, has historically concentrated a greater amount of product promotions tech as electronics and computer items, it is also relevant as to the amount of purchase opportunities, with an average of 34% offers higher than that registered on Saturday and Sunday. Highlight for the 17h of Monday with an average of 119 offers and 35% discount. Other times for which the consumer should prepare to take advantage of good promotions on Cyber Monday are at 15h, with an average of 113 offers and about 39% discount, and at 20h, time range with the highest average discount of Monday, 43%, for 61 offers.

Schedules with more offers by product category

The study also looked at the average amount of offers per hour and the percentage of discounts for the most searched product categories during Black Friday.

• Women's clothing and footwear: best times are on Thursday, highlight for the 14h with an average of 11 offers and discount of 44% and at 22h when the peak of offers returns to the level of 11 on average per hour. Friday is also relevant at 17h with 16 offers and discount of 38%
• Men's clothing and shoes: the peak of offers for the category happens from 18h to 19h on Friday with an average of 16 offers and discount of 56%. Another good time to take advantage of the offers of clothes and shoes happens between 18h and 19h on Thursday, with an average of 15 offers and 48% discount.
• smartphones: The beginning of Thursday night is, according to the survey, the time that concentrates the largest amount of offers, with the period from 18h to 19h the peak with 15 offers and discount of 48%, followed by the first hour of Friday, between 0h and 01h, with averages of 14 offers and 32% discount.
• Informatics (PCs, notebooks and peripherals and others): peak hours range from 10 am on Thursday until 1 am on Friday, with Thursday at 22h being the best time with an average of 35 offers and 34% of average discount, returning to have high volume of offers between 00h and 01h on Friday, with an average discount of 33% for about 28 offers.
• Electronics Audio and Video (TV, headphones, speakers): the chance of finding promotions for this category of products is highest between 10 am on thursday until 1 am on friday. with peaks of offers at 22h on thursday (21 offers) and 00h on friday, 11 offers and average discount of 26%.
• Appliances: between 19 and 20 hours of Thursday the number of offers already grows, reaching 12 offers on average in the period and discount of 29%. Another good time to buy according to the survey is between midnight and 1 am on Friday, 11 offers on average and discount of 26%.
• Games: midnight Thursday is the best time to find game offers, with an average of 20 offers and a discount of 66%. The volume of offers increases again between 00h and 1h Friday with 17 offers and 54% average discount.

Schedules with the highest discounts may have lower volume of offers

Over the five days analyzed, some periods showed a higher percentage of discount, even having a smaller amount of offers. Still are times that can be advantageous for consumers seeking good opportunities to buy less sought after items or more niche. A good example is the beginning of Thursday, at 1 am, when the average discount reaches 43%, but with an average of 47 offers.

The number of promotions falls a lot during saturday and sunday compared to friday, but it is also possible to find aggressive discounts during the weekend. Early saturday, between 00h and 01h in the morning, the consumer can find good discounts, with an average of 43% for about 77 offers, while on sunday, at 12h, the ratio between quantity of offers and size of the discount is more balanced with 73 promotions and an average discount of 38%.

“Although the volume of offers falls on the weekend, discounts can be quite aggressive. These alternative schedules are ideal for the ‘ opportunity purchases.However, to ensure that this unplanned purchase is advantageous, it is crucial to validate the discount. Our price comparison fulfills exactly this role: it shows the history of the product and allows the user to be sure that that promotion is real and worthwhile, even if it was not a previously planned purchase’, concludes Daniela.

Consumer expectations: most sought after products and price variation

In addition to the timetable analysis, Promobit also monitored consumer purchase intentions, analyzing the volume of searches for products on its platform ranking of the items most searched in October 2025 on the platform, in addition to a comparison with the average price practiced until the 1° fortnight of November, showing that some items already had a price drop even before Black Friday, while others suffered a slight increase.

The survey shows that the Tennis it leads the list of the most sought-after products, totaling 110,571 searches in October. In contrast, the average price of the item rose slightly (4.73%) from October to November, a warning to the consumer iPhone (-11,18%) and Smartphone (-13,37%), already had significant average price drops, indicating an anticipation of offers by the market.

Average offers and discount per day