VTEX (NYSE: VTEX), a leading global digital commerce solutions company, announces a new phase for digital retail by redesigning its platform and integrating artificial intelligence across all fronts, from operations to customer experience and revenue generation. This evolution was presented during VTEX DAY, as part of VTEX Vision 2026, the company's main event of the year when it reveals its vision for the future.
More than just launching new solutions, VTEX is repositioning the role of technology in commerce: artificial intelligence is no longer an additional layer but becomes the foundation of all operations for brands and retailers. In practice, this means a structural shift from a model centered on manual tasks to management focused on results, strategy, and growth.
During the event, the company presented an integrated portfolio that reorganizes the functioning of digital commerce from three fronts: the VTEX Commerce Platform (commerce management), the VTEX CX Platform (customer experience), and the VTEX Ads Platform (monetization). The solutions work in an orchestrated way to simplify complex operations, increase the productivity of the teams involved, and generate a direct impact on revenue and margin.
“Artificial intelligence has ceased to be just a tool and has become the heart of the operation,” says Geraldo Thomaz, founder and co-CEO of VTEX. “Our goal is for every interaction, every decision, and every workflow to be automatically optimized, freeing up teams for strategic activities and offering a more agile and personalized customer experience,” he adds.
In the operational field, VTEX AI Workspace, the first AI-native commerce operating system, redefines how companies manage e-commerce. The platform operates conversationally, incorporating a layer of autonomous and specialized agents—in catalog, promotions, search, and operations—allowing decisions and analyses to be made in natural language, while AI agents execute tasks, proactively identify opportunities, implement optimizations, and automate workflows—connecting operations and strategy in real time.
In customer experience, the VTEX CX Platform marks a break from traditional service models. Instead of isolated chatbots, the solution uses multiple AI agents that operate independently and in a coordinated manner throughout the entire journey, from discovery to purchase and after-sales. As its main innovation deliverable, the new interactive webchat transforms the agent into a proactive consultant, with real-time context awareness, capable of interpreting the pages being browsed, adapting its approach, and interacting directly with the experience. These agents understand intent, support purchase decisions, and resolve demands autonomously, in addition to actively guiding the consumer through the funnel with assisted navigation, multimodal interactions (voice and text), and contextualized generative responses on product pages. The result is more fluid, efficient, and personalized interactions, with a direct impact on conversion and brand value perception.
This advancement connects directly to the broader movement led by VTEX in the field of agentic commerce. During VTEX Day, the company announced support for the Universal Commerce Protocol (UCP) and a partnership with Google, enabling sales via Gemini and Google AI Mode. In this new paradigm, artificial intelligence assistants move beyond simply supporting navigation and begin to autonomously execute purchases on behalf of consumers, transforming the journey, which previously began on websites or apps, into an experience that can begin and end within a single conversational interaction.
In terms of monetization, the VTEX Ads Platform expands the role of e-commerce as a revenue channel, allowing retailers to transform their digital environments into media assets, generating new revenue streams and increasing margins. The solution is not limited to retailers within the VTEX network. Using AI, advertisers receive support for defining media plans, allocating investment, generating creative assets, and automatically optimizing performance.
The innovation is an AI-powered campaign management experience for retail media. Instead of manual and fragmented processes, the user now relies on an AI agent that interprets briefs, structures campaigns, supports the creation and adjustment of creatives, validations, and continuous optimization, creating a simpler, faster, and more efficient end-to-end workflow.
This new architecture reinforces VTEX's end-to-end performance in digital commerce, connecting customer experience, operational efficiency, and increased margins. With applied artificial intelligence, the company drives efficiency, revenue, and value creation in a coordinated manner.
“With VTEX Vision 2026, we are transforming artificial intelligence into tangible results, empowering companies to convert operational complexity into competitive advantage and measurable growth. The next generation of commerce will be defined by those who can unite strategy, execution, and AI throughout the entire journey, and we are leading that,” says Mariano Gomide de Faria, founder and Co-CEO of VTEX.
With a single infrastructure that integrates B2B and B2C digital operations, customer experience, and retail media, VTEX reinforces its position as a platform that not only keeps up with, but redefines how digital commerce is operated, now with artificial intelligence at the center of everything.
