The concept of \u201cimpact beyond the profit\u201d is becoming increasingly important, redesigning the purpose and strategy of companies and their contribution to society and the environment, due to the increasing demands of consumers, employees and investors for a socially responsible and sustainable performance.<\/p>\n\n\n\n
Many companies today have focused on purposes that go beyond financial returns, but also on environmental sustainability initiatives and projects, social responsibility programs, and actions aimed at the well-being of communities located around corporations.<\/p>\n\n\n\n
According to a study released in April 2024, conducted by Amcham Brazil, \u201cPanorama ESG 2024\u201d heard 687 Brazilian executives and business leaders 24% increased the adoption curve of ESG practices (environmental, social and corporate governance), compared to the same survey in 2023.<\/p>\n\n\n\n
According to the survey, regarding knowledge and experience in the ESG agenda, there was a significant increase of 13 percentage points compared to 2023, with 75% of respondents reporting having experience and\/or reasonable knowledge on the topic. The increase indicates greater understanding of ESG practices by Brazilian companies.<\/p>\n\n\n\n
When asked why organizations are adhering to the ESG agenda, 78% of respondents stated that they seek a more positive impact on environmental and social issues. Regarding the benefits of adopting the ESG agenda, 50% said to strengthen the local community. In addition, the social pillar is the priority for 72% of respondents, followed by governance (68%) and environmental (66%). Another point is that more than half seeks to empower employees (65%), develop diverse and inclusive culture (61%), generate income (3T).<\/p>\n\n\n\n
As awareness of social and environmental issues grows, companies face pressures to reveal transparency in their activities and impacts, which can be measured, evaluated and displayed through specialized companies and consultancies.<\/p>\n\n\n\n
Adopting social responsibility practices<\/strong><\/p>\n\n\n\n According to Andrea Moreira, CEO of Yaba, ESG consultancy that creates and develops solutions for companies focused on positive impact on society, companies should not only seek to generate profit, but also create shared value, drive sustainable growth and generate a positive social impact.<\/p>\n\n\n\n \u201cToday, there is a strong trend of collaboration, in which companies join with non-governmental organizations and also with the government itself to expand and promote social impact.To this end, it is necessary to act with key stakeholders, which includes not only customers and investors, but also local communities and NGOs. The open and collaborative dialogue with these groups is fundamental to promote positive change and, by adopting strategies to engage and collaborate with stakeholders, we strengthen relationships, promoting transparency and boosting positive socio-environmental impact, says Andrea. The expert still complements that today, social responsibility is no longer an option, but an essential part of business identity and strategy.<\/p>\n\n\n\n The actions carried out by corporations can be done via Fund Support, a movement with the objective of helping companies to allocate resources to the Children and Adolescents and the Elderly Fund, as well as Incentive Laws, as a Tax incentive, in which companies donate part of the value of taxes to social projects that seek to encourage social development and culture or also by the Sport Incentive, in which companies allocate part of the Income Tax to the implementation of sports and sports projects throughout the national territory.<\/p>\n\n\n\n Another method for companies to adopt social practices, in addition to those mentioned above, is through the relationship and action with the communities located around the companies. \u201cIn this case, companies can act in projects that bring benefits to such a locality and for this it is necessary to consider the human factors at each stage of the process: from planning to implementation it is necessary to understand and meet the needs of the communities involved, respecting the cultures, traditions and aspirations of each\u201d, explains Andrea.<\/p>\n\n\n\n In short, companies that embrace such changes are shaping a more sustainable future and also ensuring its long-term relevance, recognizing that success is directly linked to the well-being of communities and society.\u201cI believe we can make a difference by creating a future where economic growth is truly sustainable and inclusive for all\u201d, concludes Andrea.<\/p>","protected":false},"excerpt":{"rendered":" O conceito de “impacto al\u00e9m do lucro” est\u00e1 se tornando cada vez mais importante, redesenhando o prop\u00f3sito e estrat\u00e9gia das empresas e a sua contribui\u00e7\u00e3o para a sociedade e meio ambiente, devido \u00e0s demandas crescentes de consumidores, colaboradores e investidores por uma atua\u00e7\u00e3o socialmente respons\u00e1vel e sustent\u00e1vel. Atualmente, muitas empresas t\u00eam focado em prop\u00f3sitos que […]<\/p>\n","protected":false},"author":1,"featured_media":610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,106],"tags":[43,53,48],"class_list":{"0":"post-1513","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-tendencia","9":"tag-e-commerce","10":"tag-noticias","11":"tag-tendencias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/posts\/1513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/comments?post=1513"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/posts\/1513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/media\/610"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/media?parent=1513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/categories?post=1513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/tags?post=1513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}