ifefo.com.br<\/a> ). The startup connects large industries with retail (from large to medium-sized retailers) to negotiate competitive prices and offer to the end consumer.<\/p>\n\n\n\nLast year, ifefo earned R$ 280 million and since January, the company has been registering a growth of 30% month by month. The forecast is that the revenue in 2024 is between R$ 330 and R$ 380 million. \u201cA we see the industry's inventory, offer to retail, who buys the products online and receives anywhere in the country\u201d, says Jeff Alves.<\/p>\n\n\n\n
Among the major companies that make up the ifefo marketplace are: Kellanova, Danone, Nestle, Minalba, Unilever, Vapza, Mars, Sferrie, Unibaby, Carolina, Goldko, D\u2019osto, The Bulldog Energy Drink and Bimbo Group.<\/strong><\/p>\n\n\n\nThe latter even entered into a partnership with the company for distribution exclusive online product line Takis,<\/strong> which includes the globally famous tortillas hot chilli (spicy), xplosion (very spicy) and fuego (extremely spicy). Success in thirty countries, the snack has already given signs of success and fell in the taste of the public that consumes this type of food.<\/p>\n\n\n\nThe entrepreneur says that there are more than 10 thousand items from major brands that can be purchased on the platform or on the iFefo website with up to 70% discount.The attractive prices obtained in the partner industries by the company come from products that are with the expiration date close to expiration.However, the company has grown and today also offers products within the validity.<\/p>\n\n\n\n
It is worth noting that these expired products would be incinerated or discarded by the industry before ifefo connects the two ends.\u201cIf the retailer does not agree with the amount being charged, he can still make a counteroffer that will be analyzed by our artificial intelligence. After the negotiation, he will receive the product at his address.\u201d<\/p>\n\n\n\n
Since 2019, there are already more than 200 thousand CNPJs registered in operations in more than 4 thousand cities. \u201cAt ifefo, all products deserve a second chance.\u201d<\/em><\/strong> jeff says, There are more than 150 tons of new products weekly, replaced between advanced and initial validities, including non-standard and discontinued products.<\/p>\n\n\n\nArtificial intelligence from ifefo suggests product combos and custom pricing for each type of customer with assertiveness of 92% and return rate to 96% platform.<\/p>\n\n\n\n
Next steps<\/strong><\/p>\n\n\n\nInspired by Muhammad Yunus, 83, who won the Nobel Peace Prize in 2006 for creating the \u201cbank for the poor\u201d, a microcredit system responsible for lifting millions of people out of poverty, Jeff's next step is to expand ifefo's operations and turn it into a bank.<\/p>\n\n\n\n
\u201ca ifefo will become a bank that will provide services such as loans, bill payments and other services that traditional and digital banks offer\u201d<\/p>\n\n\n\n
Also in 2024, ifefo plans to offer other benefits to retailers, including life insurance, health insurance and discount in gyms.<\/p>\n\n\n\n
\u201cWe are in negotiation with some segments and, soon, this will allow us to open the range of operations. Our expectation is that in the coming years ifefo will be the largest ecosystem of services with artificial intelligence focused on retail in Latin America\u201d, concludes Jeff.<\/p>","protected":false},"excerpt":{"rendered":"
O Brasil est\u00e1 entre os 10 pa\u00edses que mais desperdi\u00e7am alimentos no mundo, segundo ranking da ONU (Organiza\u00e7\u00e3o das Na\u00e7\u00f5es Unidas). S\u00e3o 46 milh\u00f5es de toneladas de alimentos por ano jogados no lixo, segundo levantamento do IBGE (Instituto Brasileiro de Geografia e Estat\u00edstica). De olho nesses n\u00fameros e com o prop\u00f3sito de criar um neg\u00f3cio […]<\/p>\n","protected":false},"author":1,"featured_media":3282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,31],"tags":[43,72,53],"class_list":{"0":"post-3280","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lancamentos","8":"category-noticias","9":"tag-e-commerce","10":"tag-lancamentos","11":"tag-noticias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/posts\/3280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/comments?post=3280"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/posts\/3280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/media\/3282"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/media?parent=3280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/categories?post=3280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/tags?post=3280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}