According to the Chat Commerce Report 2025, WhatsApp has consolidated itself as the main sales channel for Brazilian retail.The study shows that 95,21% of the interactions between brands and consumers occurred in the application and that the performance of marketing campaigns ensured the conversion into purchases of 55%.<\/p>\n\n\n\n
Refined and improved increasingly, the adoption of Artificial Intelligence in the consumer journey also makes all the difference in digital business. About this, Chat Commerce research shows that in 2024, autonomous agents conducted about 90 thousand business conversations and solved 80% of them without any human intervention.<\/p>\n\n\n\n
\u201cO marketing and sales have changed after AI agents came on the scene.In recent years, this has helped companies transform their sales and service. And it's no longer about cold campaigns... it's about smart, relevant and fluid conversations\u201d, says Luan Mileski, Head of Product & Business at Irrah Tech, co-founder of Stoicweb Marketing and mentor at EVOA Accelerator.<\/p>\n\n\n\n
Luan is one of the confirmed speakers for the 2025 edition of Summit Iguazu Valley, an event that counts on exhibitors, lectures with specialists, panels, business and innovation rounds, workshops and workshops.In the event, the professional shows how marketing and conversational selling, together with AI agents, are changing the way to attract and convert customers, helping companies to sell more, serve better and maintain human proximity.<\/p>\n\n\n\n
As a practical example of what the market already offers in solutions, Luan will present to the public the performance of one of the products of the Irrah group that brings this aggregating effect: the Shoot There. The platform has recently reached the mark of 16 million messages per month. It is used in more than 15 countries by more than 650 thousand users.<\/p>\n\n\n\n
\u201cIt is a solution that enhances communication between companies and customers in real time, combining intelligent automation, advanced customization and rigorous measurement of results, all seamlessly integrated into business operations.Type There allows companies to maintain large-scale customization without losing the human touch, ensuring closer and more relevant interactions with their customers\u201d, he highlights.<\/p>\n\n\n\n
Technology answers questions, qualifies leads, automates scheduling, and allows you to send unlimited, targeted campaigns.<\/p>\n\n\n\n
\u201cBased on this data, the platform sends personalized messages via WhatsApp, including abandoned cart reminders, special offers, and\u201d order status updates. <\/p>\n\n\n\n
The professional highlights that the quality, which did not accompany the explosion of chatbots, today is differential for digital business. \u201cWe are in a new era, where only follow commands such as 1aperte 1\u2018 for this or 5click here to continue\u2019 is not enough. With the advances of AI agents, companies can resume conversations and perform tasks.All this with impeccable humanization tones\u2018, warns Head.<\/p>\n\n\n\n