{"id":89556,"date":"2025-12-26T08:32:21","date_gmt":"2025-12-26T11:32:21","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=89556"},"modified":"2025-12-26T08:32:22","modified_gmt":"2025-12-26T11:32:22","slug":"mobile-se-consolida-como-principal-canal-do-e-commerce-brasileiro-enquanto-trafego-web-recua","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/en\/mobile-se-consolida-como-principal-canal-do-e-commerce-brasileiro-enquanto-trafego-web-recua\/","title":{"rendered":"Mobile consolidates as the main channel of Brazilian e-commerce while web traffic recedes"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Brazilian e-commerce is undergoing a structural change marked by the growing predominance of mobile. While web traffic has registered a drop of 4.8%, e-commerce applications have advanced 10.6%, indicating that smartphones and tablets are no longer just complements to become the main channel of access to digital stores.The movement shows that companies that still concentrate their strategies on the desktop risk losing relevance in a market increasingly oriented by mobile consumption.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ten largest e-commerce operations in the country account for 57.5% of the total audience, led by Mercado Livre (15.3%), Shopee (11.6%), Amazon Brasil (10.4%) and Shein (4.4%). This consolidation reflects distinct strategies: the Mercado Livre maintains competitive advantage with a robust logistics and diversified portfolio, while Shopee bets on aggressive prices and constant promotional campaigns.In the segment of marketplace applications, the mobile platform 1, the Shopee 3 focuses on mobile devices as a source.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Performance by category reinforces the importance of applications in the shopping experience. Sports retail led in November, with growth of 30.1% in total traffic, driven by brands such as Nike, which registered a high of 62.4% and maintained the third position in the sector ranking, and Mizuno, which advanced a placement. The role of apps is evident: accesses via application grew 29.9%, with Netshoes concentrating 40.5% of mobile traffic, equivalent to about 5.3 million accesses, which shows the preference of mobile devices for sports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to&nbsp;<strong>Rebecca Fischer<\/strong>,&nbsp;<strong>co-founder<\/strong>&nbsp;and&nbsp;<strong>Chief Strategy Officer (CSO)&nbsp;<\/strong>gives&nbsp;<a href=\"https:\/\/www.divibank.co\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><u>divibank<\/u><\/strong><\/a>, the digital consumer demands quick responses, personalization and convenience, but above all, wants to be heard and respected, a point at which many companies still fail.\u201cTurning data into memorable experiences is more than a matter of efficiency: it is a commitment to relevance, humanity and trust.In times of accelerated innovation, listening may remain the most powerful technology of all\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tourism sector, although declining in total access volume, also benefits from migration to applications, with growth of 7.2% in the period. Airbnb leads in this cut, with 15.1% of participation in mobile traffic, reinforcing the increase in travel planning for the end of the year, a period traditionally driven by summer holidays.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The data indicates that mobile is no longer just an alternative channel to become strategic, shaping the way consumers interact with marketplaces and brands. Platforms that do not adapt their operations to mobile devices tend to lose market share, while companies that invest in applications, personalization and user experience have greater potential to consolidate their leadership.<\/p>","protected":false},"excerpt":{"rendered":"<p>O com\u00e9rcio eletr\u00f4nico brasileiro atravessa uma mudan\u00e7a estrutural marcada pela crescente predomin\u00e2ncia do mobile. Enquanto o tr\u00e1fego via web registrou queda de 4,8%, os aplicativos de e-commerce avan\u00e7aram 10,6%, indicando [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-89556","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/posts\/89556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/comments?post=89556"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/posts\/89556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/media\/10362"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/media?parent=89556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/categories?post=89556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/tags?post=89556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}