{"id":89956,"date":"2026-01-07T17:25:44","date_gmt":"2026-01-07T20:25:44","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=89956"},"modified":"2026-01-07T17:25:45","modified_gmt":"2026-01-07T20:25:45","slug":"o-futuro-do-instagram-levantamento-aponta-as-10-tendencias-que-vao-dominar-a-rede-em-2026","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/en\/o-futuro-do-instagram-levantamento-aponta-as-10-tendencias-que-vao-dominar-a-rede-em-2026\/","title":{"rendered":"The future of Instagram: survey points out the 10 trends that will dominate the network in 2026"},"content":{"rendered":"

Instagram in 2026 will be less about \u201cappearing\u201d and more about \u201cpertencer\u201d, which points to a new survey that has cross-referenced the insights of international reports like the Social Media Study 2026<\/em> (Metricool) and the Digital 2026: Global Overview Report<\/em>.<\/p>\n\n\n\n

By analyzing more than 39 million posts and one million profiles around the world, the study identified the new directions of the Meta platform.The scenario requires brands and content creators to abandon overly produced aesthetics in favor of more real and niche connections.<\/p>\n\n\n\n

\u201cThe 2026 user seeks authenticity. Anyone who insists on cast formulas will have difficulty maintaining the\u201d engagement, explains Igor Beltrao, director of Viraliza. The thesis is confirmed in practice: in recent campaigns in the Northeast, Viraliza observed that content with aesthetics of real-life\u201c\u201d and local accent generated a conversion rate 40% higher than traditional advertising pieces with high post-production.<\/strong><\/p>\n\n\n\n

The 10 trends for Instagram in 2026:<\/strong><\/p>\n\n\n\n

    \n
  1. Hyperauthentic Content:<\/strong>\u00a0The aesthetics of perfection give way behind the scenes.Posts that show mistakes and real stories generate more connection.<\/li>\n\n\n\n
  2. Creators as Own Brands:<\/strong>\u00a0Influencers stop being just showcases to become companies with their own products and services.<\/li>\n\n\n\n
  3. AI as Creative Co-Pilot:<\/strong>\u00a0Artificial Intelligence is now integrated into everyday life for editing and data analysis, but the human\u201c\u201d is the differential.<\/li>\n\n\n\n
  4. Closed Communities:<\/strong>\u00a0The use of\u00a0Close Friends<\/em>\u00a0and broadcast groups to retain audiences with exclusive content.<\/li>\n\n\n\n
  5. End of Vanity Metrics:<\/strong>\u00a0The market focuses on viewing time and shares instead of isolated likes.<\/li>\n\n\n\n
  6. Native Social Commerce:<\/strong>\u00a0The purchase journey becomes 100% integrated within the application.<\/li>\n\n\n\n
  7. Microeducation:<\/strong>\u00a0Short videos (Reels) focused on practical tips and \u201c\u201d knowledge pills dominate attention.<\/li>\n\n\n\n
  8. Strengthening Regionalism:<\/strong>\u00a0The appreciation of local breeders grows to generate deep cultural identification outside the traditional axis.<\/li>\n\n\n\n
  9. Storytelling with Purpose:<\/strong>\u00a0The public requires clear positioning and values to generate social impact beyond the sale.<\/li>\n\n\n\n
  10. Long-Term Partnerships:<\/strong>\u00a0Recurring ambassador contracts replace one-off actions to build credibility.<\/li>\n<\/ol>\n\n\n\n

    Connection and belonging<\/strong><\/p>\n\n\n\n

    According to the data analyzed, digital behavior in 2026 reflects a user maturation.\u201cO Instagram ceases to be an exhibition showcase to become a\u201d community space, reinforces Beltrao.<\/p>\n\n\n\n

    The analysis concludes that adapting to these changes, especially to the strategic use of regionality and new retention metrics, will be the game changer for digital strategies that seek real results in the coming year.<\/p>","protected":false},"excerpt":{"rendered":"

    O Instagram em 2026 ser\u00e1 menos sobre “aparecer” e mais sobre “pertencer”. \u00c9 o que aponta um novo levantamento que cruzou os insights de relat\u00f3rios internacionais como o Social Media Study 2026 (Metricool) e o Digital 2026: Global Overview Report. Ao analisar mais de 39 milh\u00f5es de posts e um milh\u00e3o de perfis ao redor do mundo, o […]<\/p>\n","protected":false},"author":1,"featured_media":85577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":{"0":"post-89956","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-pesquisas","9":"tag-e-commerce","10":"tag-noticias","11":"tag-pesquisas"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/posts\/89956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/comments?post=89956"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/posts\/89956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/media\/85577"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/media?parent=89956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/categories?post=89956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/tags?post=89956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}