{"id":89989,"date":"2026-01-08T14:50:18","date_gmt":"2026-01-08T17:50:18","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=89989"},"modified":"2026-01-08T14:50:19","modified_gmt":"2026-01-08T17:50:19","slug":"pequenos-prazeres-viram-refugio-para-70-dos-consumidores-em-2026-aponta-relatorio-global","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/en\/pequenos-prazeres-viram-refugio-para-70-dos-consumidores-em-2026-aponta-relatorio-global\/","title":{"rendered":"\u201cSmall pleasures\u201d saw refuge for 70% of consumers in 2026, global report finds"},"content":{"rendered":"

Consumer behavior in 2026 is being defined by a paradox: the need to save lives with the intentional search for emotional gratification \u201cWhat matters to today\u2019s consumer 2026\u201d<\/em>, released by the Capgemini Research Institute, seven out of ten consumers<\/strong> admit spending on \u201csmall\u201d pleasures or indulgences as a way to relieve financial stress and loss of purchasing power.<\/p>\n\n\n\n

The survey, which heard 12 thousand people in 12 countries, points out that equity has become the central pillar of loyalty. Today's customer is judicious: he saves on the basics, but invests where he perceives emotional or practical value.<\/p>\n\n\n\n

The revolt against \u201cReduflation\u201d<\/h3>\n\n\n\n

The study shows a growing intolerance with market practices considered unfair, especially the\u201c \u201dreduflation (when the size or quality of the packaging decreases, but the price remains).<\/p>\n\n\n\n

The data are clear:<\/p>\n\n\n\n

    \n
  • 71% of consumers would switch brands<\/strong> if they perceived a reduction in size or quality without clear warning;<\/li>\n\n\n\n
  • 74% would change supplier<\/strong> if they found a lower normal price in the competition;<\/li>\n\n\n\n
  • Most respondents say they prefer an explicit and honest price increase to a discrete reduction in the quantity of the product.<\/li>\n<\/ul>\n\n\n\n

    Despite the search for savings io with half of consumers buying smaller quantities or opting for cheap alternatives IO, trust in the traditional brand prevails in critical sectors 77% of respondents<\/strong>, items such as electronics and baby products are not replaced by private labels, regardless of income.<\/p>\n\n\n\n

    IA: From Tool to \u201cConfidence Consultant\u201d<\/h3>\n\n\n\n

    Artificial Intelligence is no longer just a technical facilitator to take on the role of purchasing consultant. By 2025, one in four consumers already used Generative AI tools for consumer decisions, and another 31% plan to adopt the technology.<\/p>\n\n\n\n

    However, this adherence comes with requirements.Privacy remains a barrier: privacy 71% care about the use of your personal data<\/strong> by AI, and two-thirds require brands to clearly signal when an advertising action has been generated by artificial intelligence.<\/p>\n\n\n\n

    \u201cToday, value goes beyond price and quality; it builds with fairness, transparency and emotional connection. Consumers want an invisible AI that empowers them to make informed decisions and that harmoniously combines convenience and emotional connection\u201d, said Dreen Yang, Global Consumer Products and Retail Leader at Capgemini.<\/p>\n\n\n\n

    The future is hybrid<\/h3>\n\n\n\n

    The report concludes that technological efficiency does not replace the human factor. Although 65% state that technology has reduced the stress of shopping, more than 70% still value human assistance in complex situations, such as problem solving or meal planning.The winning brands in 2026 will be those that know how to integrate AI hyper-personalization with human support at the right time.<\/p>","protected":false},"excerpt":{"rendered":"

    O comportamento do consumidor em 2026 est\u00e1 sendo definido por um paradoxo: a necessidade de economizar convive com a busca intencional por gratifica\u00e7\u00e3o emocional. Segundo o relat\u00f3rio anual “What matters […]<\/p>\n","protected":false},"author":1,"featured_media":87836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-89989","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/posts\/89989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/comments?post=89989"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/posts\/89989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/media\/87836"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/media?parent=89989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/categories?post=89989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/tags?post=89989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}