{"id":97564,"date":"2026-06-03T11:34:02","date_gmt":"2026-06-03T14:34:02","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=97564"},"modified":"2026-06-03T11:34:08","modified_gmt":"2026-06-03T14:34:08","slug":"dia-dos-namorados-deve-movimentar-mais-de-r-10-bilhoes-no-e-commerce","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/en\/dia-dos-namorados-deve-movimentar-mais-de-r-10-bilhoes-no-e-commerce\/","title":{"rendered":"Valentine's Day should generate more than R$ 10 billion in e-commerce"},"content":{"rendered":"

The Brazilian e-commerce sector is expected to record a significant performance on Valentine's Day 2026, one of the most relevant dates for the national retail sector. The expectation is that the sector will move R$ 10.26 billion<\/strong>, according to projections from the Brazilian Association of Artificial Intelligence and E-commerce. The amount represents an increase compared to the R$9.26 billion generated in 2025.<\/p>\n\n\n\n

The estimated growth is 10,82%<\/strong>, maintaining the sector's positive trajectory, even at a more moderate pace compared to the 15,45% recorded last year. Even so, the performance remains above the indices observed in 2023 and 2024, when the expansion was around 9%. The nominal increase in sales is also expected to rise, going from R$ 760 million in 2025 to R$ 890 million in 2026.<\/p>\n\n\n\n

The average ticket should remain practically stable, going from R$ 552.44 to R$ 555.11<\/strong>. The number of orders is forecasted to reach 49 million<\/strong>, compared to 16.76 million last year, highlighting the increase in purchase volume and the strengthening of the habit of gifting online.<\/p>\n\n\n\n

According to ABIACOM, the stability of the average ticket reflects an economic scenario that demands more caution from consumers and companies. With the basic interest rate at a high level, credit becomes more expensive, and interest-free installment plans tend to be reduced, especially in higher-value purchases. As a result, many consumers opt for more affordable products, alternative brands, and items with a better cost-benefit ratio.<\/p>\n\n\n\n

Furthermore, 2026 features factors that divide attention and influence consumer behavior, such as the electoral calendar and the FIFA World Cup 2026, which takes place during the same period and may redirect part of family budgets to other expenses, such as travel, electronics, and entertainment.<\/p>\n\n\n\n

\u201cWe project a growth close to 11%, which is a very positive result for Brazilian e-commerce. However, some factors help explain why this advance could be even greater. We are in an election year, which naturally brings more caution to consumers and entrepreneurs, and we will also have the World Cup, an event that tends to mobilize family resources for other types of consumption,\u201d says Fernando Mansano.<\/p>\n\n\n\n

The main impact, however, comes from high interest rates, according to Fernando Mansano. \u201cWith the Selic at a high level, credit becomes more expensive, and interest-free installment plans become more restricted. This reduces the consumer's purchasing power, especially for higher-value products. Therefore, we observe an increase in the number of orders, but with the average ticket remaining practically stable, as many people continue to buy but seek more economical options and alternative brands.\u201d<\/p>\n\n\n\n

Among the categories with the greatest sales potential for the date are Chocolate, fashion, perfumery, electronics, accessories, and personalized products, items traditionally associated with celebration and that tend to have strong demand during the period.<\/p>\n\n\n\n

Giuliana Flores expects 15,000 orders for the date<\/strong><\/p>\n\n\n\n

Giuliana Flores projects a growth of 12% in sales<\/strong> for Valentine's Day 2026, driven by the search for affectionate and personalized gifts. The expectation is to record 15,000 orders<\/strong> during the week of the date (between June 8 and 12), with highlights for categories such as enchanted roses, bouquets with chocolates, and floral arrangements. To meet the period's demand, the company will also strengthen its logistics and customer service operations with the opening of temporary positions. <\/p>\n\n\n\n

With the concept \u201cLove is in the details,\u201d this year's campaign bets on small gestures as the protagonists of the celebration. The proposal highlights the care present in each choice: the flower selected with affection, the card with the right message, the packaging that surprises even before being opened, and the gift delivered at the right moment. The communication reinforces that love manifests in everyday actions and in the details that make relationships even more special. <\/p>\n\n\n\n

\u201cWe want to reinforce that love is present in the details and in the gestures of affection that make a difference in daily life. For Valentine's Day 2026, we have gathered options that express affection and help make the celebration even more memorable for couples,\u201d says Cl\u00f3vis Souza, CEO of Giuliana Flores.<\/p>","protected":false},"excerpt":{"rendered":"

O com\u00e9rcio eletr\u00f4nico brasileiro deve registrar um desempenho expressivo no Dia dos Namoradosde 2026, uma das datas mais relevantes para o varejo nacional. A expectativa \u00e9 de que o setor movimente […]<\/p>\n","protected":false},"author":1,"featured_media":84162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[43,53,79],"class_list":["post-97564","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/posts\/97564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/comments?post=97564"}],"version-history":[{"count":1,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/posts\/97564\/revisions"}],"predecessor-version":[{"id":97565,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/posts\/97564\/revisions\/97565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/media\/84162"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/media?parent=97564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/categories?post=97564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en\/wp-json\/wp\/v2\/tags?post=97564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}