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Marketplaces in Brazil record 1.12 billion hits in May, according to report

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Marketplaces in Brazil record 1.12 billion hits in May, according to report

May saw the second highest number of hits in marketplaces in Brazil this year, according to the Brazilian E-commerce Sectors Report, produced by Conversion. Throughout the month, Brazilians accessed 1.12 billion times sites such as Mercado Livre, Shopee and Amazon, behind only January, when there were 1.17 billion hits, driven by Mother's Day.

Mercado Livre leads with 363 million hits, followed by Shopee and Amazon Brazil

Mercado Livre maintained the lead among the most accessed marketplaces, registering 363 million hits in May, an increase of 6.6% compared to April. Shopee was in second place, with 201 million visits, showing a growth of 10.8% compared to the previous month. For the first time, Shopee surpassed Amazon Brazil in number of hits, which was in third place with 195 million hits, an increase of 3.4% compared to April.

E-commerce billing maintains growth trend in May

In addition to the access data, the report also presents information on e-commerce billing, obtained by Conversion from Valid Sale data.In May, billing followed a growth trend, as well as the number of accesses, registering a high of 7.2% and maintaining the trend started in March, driven by Women's Day.

Positive prospects for June and July, with Valentine's Day and winter holidays

This growth trend is expected to continue in June, with Valentine's Day, and possibly extend until July, with sales for the winter holidays in much of the country.

Betminds releases first season of “Digital Commerce & the” Podcast”

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Betminds releases first season of “Digital Commerce & the” Podcast”

Betminds, a marketing agency and digital business accelerator focused on e-commerce, announced the launch of the first season of “Digital Commerce (THE” Podcast.The new project will bring together professionals from the main brands of Curitiba to discuss, in a relaxed way, relevant topics in the world of e-commerce, such as performance marketing, management, logistics, industry and retail, in addition to the main trends in the sector.

The goal is to foster relationships and share insights

Tk Santos, CMO of Betminds and host of the podcast, highlighted that the main objective of the project is “to foster the relationships of those who work with e-commerce in Curitiba, showing the great cases of the city”, the podcast seeks to bring insights and trends for managers to make their operations more efficient“.

Rafael Dittrich, CEO of Betminds and also host of the podcast, added: “In the day-to-day of e-commerce we ended up staying only in the operation and the idea of the podcast is to bring this look of what managers are doing in the routine and that could be a solution for other businesses”.

First episode discusses hybrid e-commerce and marketplace strategy

The premiere episode of “Digital Commerce (Podcast” was attended by Ricardo de Antonio, Marketing and Performance Coordinator of MadeiraMadeira, and Mauricio Grabowski, E-commerce Manager of Balaroti. The theme addressed was “Hybrid e-commerce and marketplace”, where guests discussed the main challenges of operating a marketplace in conjunction with a traditional virtual store, as well as the ideal time to make this transition in the business model.

Upcoming episodes will feature participation from industry experts

For the next episodes, the participation of Luciano Xavier de Miranda, Director of E-commerce Logistics of Grupo Boticario, Evander Cassio, General Manager of Logistics of Balaroti, Rafael Hortz, E-commerce Manager of Vitao Alimento, and Liza Rivatto Schefer, Head of Marketing and Innovation of Vapza Vacuum Packed Foods are already confirmed.

Interested parties can check out the first episode of “Digital Commerce & the” Podcast on Spotify and YouTube.

Cart abandonment is harmful and should be reversed, says expert

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Cart abandonment is harmful and should be reversed, says expert

A survey conducted by Opinion Box, entitled “Abandono de Carrinho 2022”, with more than 2000 consumers, revealed that 78% of respondents have the habit of giving up a purchase when arriving at the final stage, with the value of freight the great motivator of this practice known as cart abandonment.

Ricardo Nazar, a specialist in Growth, points out that cart abandonment is a very harmful practice for the entrepreneur. “You need to be aware of this type of behavior so that well-defined strategies are developed, after all, the customer went through all the stages of the purchase and did not finish. What may have caused this?”, explains Nazar.

The survey also pointed out other reasons that lead to cart abandonment, such as cheaper products on other sites (38%), discount coupon that does not work (35%), charging for unexpected services or fees (32%) and very long delivery time (29%).

Nazar suggests that a good technique to try to bring the customer back is direct contact.“Whether by email, WhatsApp or SMS offering a discount or advantage the likelihood of a prospect finalizing the purchase increases a lot”, says the expert. This strategy is corroborated by the survey numbers, which show that 33% of respondents consider “very likely” the chance of finalizing the abandoned purchase in the face of an offer proposal made by the store.

The research also investigated the factors that contribute to the purchase decision in an e-commerce. The biggest fear of consumers is to be the victim of some kind of scam, with 56% of respondents prioritizing the reliability of the site. Other important aspects are lower prices (52%), promotions and offers (51%), previous shopping experience (21%), ease of navigation (21%) and variety of payment methods (21%).

Online stores should invest in ERP, says expert

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Online stores should invest in ERP, says expert

According to an analysis by the Brazilian Electronic Commerce Association (ABComm), Brazilian e-commerce is expected to reach a revenue of R$ 91.5 billion in the second half of 2023. The balance also points out that sales in the sector are expected to increase by 95% by 2025. Globally, the Global Payments Report, released by Worldpay from FIS, projects a growth of 55.3% in the next three years for the segment.

Mateus Toledo, CEO of MT Solutions, a company that offers solutions for e-commerce, believes that the growing adhesion of Brazilians to online shopping will boost the business of the sector. In this sense, according to Toledo, an ERP (Enterprise Resource Planning, in the acronym in English 'Integrated Management System, in Portuguese) is one of the elements that can assist in e-commerce practices.

“A good ERP can assist in all management of a business, organizing information and data that are essential within the work routine of a” manager, says Toledo.“O ERP assists in store inventory control, financial control, issuance of invoices and slips, customer registration and products, among others”, he adds.

ERP tools and strategies in constant evolution

According to the CEO of MT Solutions, ERP tools and strategies have evolved in recent years, seeking to include all control of the company in a single integrated management system. “Among the next steps for improvement, ERP platforms have sought to improve their technologies and listen to ¨who really matters‘, who are the ACHR merchants, says Toledo.

“A proof of this is that organizations brought the product team of their companies to the three largest e-commerce events that took place in Brazil this year. Note the openness and respect for Brazilian entrepreneurs so that, in a brief period, news and improvements appear on these platforms”, concludes the expert.

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