{"id":95596,"date":"2026-05-07T13:44:47","date_gmt":"2026-05-07T16:44:47","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=95596"},"modified":"2026-05-07T13:44:51","modified_gmt":"2026-05-07T16:44:51","slug":"a-guerra-pela-conversao-o-que-esta-por-tras-do-sucesso-nas-vendas-em-marketplace","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/en_au\/a-guerra-pela-conversao-o-que-esta-por-tras-do-sucesso-nas-vendas-em-marketplace\/","title":{"rendered":"

A guerra pela convers\u00e3o: o que est\u00e1 por tr\u00e1s do sucesso nas vendas em marketplace<\/p>"},"content":{"rendered":"

Brazilian digital retail is undergoing a transformation in 2026, driven by intelligent automation and the requirement for agility. According to the study \u201cSocial commerce: definition, statistics and trends\u201d, published by Hostinger, Brazil,\u00a035% of consumers reported using support via\u00a0<\/strong>chatbot\u00a0<\/strong><\/em>on recent purchase journeys.\u00a0<\/strong>The survey confirms that automated assistance on sites has ceased to be a promise to consolidate itself as one of the most preferred tools of the public. The tool has been improving over the years, and still according to the data, innovations based on Artificial Intelligence dominate the trajectory of choice, the,\u00a0with 26% of users actively engaging in algorithmically tailored recommendations, surpassing emerging features like voice assistants (15%) and augmented reality (14%).<\/strong><\/p>

For Tiago Vailati, CEO and co-founder of\u00a0Loopia<\/u><\/strong>, platform specialized in AI agents, the success of the modern retailer is in the ability to align the operation to the demand for immediate interactions. \u201cOne who does not offer instant and unified service in the place where the customer is already, ends up losing the sale to the competition in a matter of seconds. The current consumer no longer accepts to wait for a response; he seeks real-time resoluteness\u201d. It is precisely to remedy this bottleneck that Loopia has developed the platform\u00a0chat commerce<\/em>\u00a0360 Degree able to integrate services in\u00a0marketplaces, e-commerce\u00a0<\/em>and social networks in a single environment.<\/p>

The technology is powered by AI agents that centralize all interactions on a single screen, automating tasks and monitoring the operation for 24 hours a day. This combination of automation and applied intelligence generates concrete results for the market, resulting in,\u00a0providing up to 50% increase in the conversion rate of retailers, with the mark of 92% of calls autonomously solved by AI and an average response time of only 30 seconds.<\/strong>\u00a0The system allows the target audience to scale without losing personalization, directly attacking the main pain of multichannel retail: the fragmentation of messages.<\/p>

This operational efficiency marks what Tiago defines as a new stage of technological maturity.\u201cWe have entered the Age of Agentic Commerce, where AI ceases to act only through passive interactions, such as traditional chatbots, and starts operating with intelligent agents capable of guiding the consumer and making decisions along the journey. The year 2026 will require efficiency-focused growth and our mission is to transform data into applied intelligence, unifying the operation of multiple channels to drive results in a scalable manner\u201d, concludes the CEO.<\/p>","protected":false},"excerpt":{"rendered":"

O varejo digital brasileiro atravessa uma transforma\u00e7\u00e3o em 2026, impulsionada pela automa\u00e7\u00e3o inteligente e pela exig\u00eancia de agilidade. Segundo o estudo “Com\u00e9rcio social: defini\u00e7\u00e3o, estat\u00edsticas e tend\u00eancias”, publicado pela Hostinger,\u00a035% […]<\/p>\n","protected":false},"author":1,"featured_media":85982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,31],"tags":[68,43,53],"class_list":["post-95596","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dicas","category-noticias","tag-dicas","tag-e-commerce","tag-noticias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_au\/wp-json\/wp\/v2\/posts\/95596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_au\/wp-json\/wp\/v2\/comments?post=95596"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/en_au\/wp-json\/wp\/v2\/posts\/95596\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_au\/wp-json\/wp\/v2\/media\/85982"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_au\/wp-json\/wp\/v2\/media?parent=95596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_au\/wp-json\/wp\/v2\/categories?post=95596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_au\/wp-json\/wp\/v2\/tags?post=95596"}],"curies":[{"name":"

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