Annual archives: 2025

Reflections for Consumer Day

A few years ago, consumers were in the habit of buying on impulse, without much research, blindly relying on advertising.

New solution integrates convenience services with smart cabinets in condominiums

Click Remove, the largest network of smart cabinets in Brazil, announces the launch of Click One, a convenience service available in all condominiums that have lockers.

ServiceNow launches AI agents to transform workflows across CRM, HR and IT with maximum productivity and impact

ServiceNow (NYSE: NOW), an AI platform for enterprise transformation, today announced the launch of the Yokohama platform, expanding its AI agents into CRM, HR, IT and.

Tallis Gomes is wrong: Remote work is not a bum thing

It was shocking, to say nothing else, what executive Tallis Gomes said about remote work a while ago: “(.) is impossible.

Increased ANPD oversight puts companies on the wall

Even after so many years since the implementation of the General Data Protection Law (LGPD) in Brazil, many companies continue to violate the standard.

The main mistakes during the consumer journey

Once more reactive during consumer relations, customers now often dictate the rules to companies.A study by McKinsey & Company showed that.

Rural producers take advantage of consumer day to ensure discounts and exclusive benefits in online purchases

Consumer Day (15/03), traditionally marked by discounts and promotions in retail, also moves Brazilian agribusiness.

Wine celebrates Consumer Day with wines for 1 real

To celebrate Consumer Day, which takes place on March 15, Wine, the largest wine subscription club in the world, has prepared a campaign.

Company launches“kit” to optimize logistics in 2025 with more productive docks

With e-commerce on the rise and people increasingly immediate in their purchases, overcoming bottlenecks to drain production has been.

Improving the marketing structure helps e-commerce achieve more satisfactory results

At first glance, it may seem obvious that having a well-structured marketing helps companies in general to achieve more relevant results.
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