Home Books International Books Administration, Business and Economics Marketing & Sales Retail Marketing

Retail Marketing

R$ 24,00

In the range of services, there is the retail activity, which generates employment for much of the Brazilian population. Despite its importance to the economy and society, there are few books specialized in the subject. To fill this gap in the Brazilian market literature, the author researched foreign and national works that, added to his experience as a Retail Marketing teacher, provided the preparation of a practical and current book, adapted to Brazilian needs. Written in objective and simple language, the work enables the reader to apply marketing techniques in his retail company, whether large, medium, small or micro, and meet their own debate on the constant issues and economic permeate to the issue.

Brand: Portuguese Edition by Alexandre L. Las Casas (Author)

1 in stock

SKU: 8522445524 Categories: , , Brand:

Description

Product details

  • Editora : Atlas
  • Data da publicação : 17 novembro 2006
  • Edição : 4ª
  • Language: Portuguese
  • Número de páginas : 376 páginas
  • ISBN-10 : 8522445524
  • ISBN-13 : 978-8522445523
  • Peso do produto : 640 g
  • Dimensões : 23.8 x 17 x 2 cm
  • Ranking dos mais vendidos: Nº 578.843 em Livros (Conheça o Top 100 na categoria Livros) Nº 2.011 em Marketing Nº 10.292 em Gestão e Liderança Nº 39.195 em Feriados e Festivais Infantil e Infantojuvenil
  • Nº 2.011 em Marketing
  • Nº 10.292 em Gestão e Liderança
  • Nº 39.195 em Feriados e Festivais Infantil e Infantojuvenil
  • Avaliações dos clientes: 5,0 5,0 de 5 estrelas (1)
Prices in BRL

Additional information

Brand

Edição Português por Alexandre L. Las Casas (Autor)

Reviews

There are no reviews yet.

Be the first to review “Marketing De Varejo”

Your email address will not be published. Required fields are marked *

Related products