Description
From publisher
Retail, digital transformation and pandemic
Travel to China, Japan, the United Arab Emirates, Israel, Europe, the United States and all of Brazil gave Eduardo Terra the possibility to connect the main global trends to the reality and particularities of Brazilian retail.
As a member of the Board of Directors of several retail companies, he has the opportunity and privilege to discuss ideas and concepts, putting them at the service of the practice of companies. As a speaker, he transforms these debates into new insights, multiplying knowledge in a virtuous circle.
In this book, his insights are organized into short articles that deal with three major themes: the transformations the world has been going through; the new values needed to deal with these new times; and the strategic alternatives for retail in this post-pandemic world. A quick and direct reading to the point, which brings together the most important points for business evolution.
The years 2020 and 2021 were a watershed for Brazilian retail.With the pandemic, companies realized the importance of promoting digital transformation and investing in e-commerce to be able to serve their customers.
The increase in the digitalization of buying journeys brings an immense benefit to retail. The possibility of identifying the customer and analyzing their behavior is increasingly greater and, with this, more evolved companies in their digital journey increase their possibility of customer loyalty.
In this new post-pandemic retail, everything starts with data. Real data from real customers, captured in every contact medium throughout the relationship journey. Post-C0vid retail is no longer a medium retail, in which the company measured its performance from criteria such as average billing per square meter or average billing per seller.
It is not enough to identify opportunities and create solutions quickly. You need the ability to implement and integrate them into existing businesses.To do this, you need to have an agile and flexible IT structure, based on microservices and cloud computing, to keep up with the evolving needs of customers and not be stuck with legacy systems.
Eduardo Terra
President of the Brazilian Society of Retail and Consumer Affairs & Business & Technology SBVC, Member of the Board of Several Companies, Partner of BTR-Varese, Partner of Hi-Partners Venture Capital, International Speaker, Professor of Postgraduate Courses and MBA, Graduate in Business Administration & Marketing School, MBA & Graduate Studies by FIA, Master in Business Administration & Management & Management FEA/USP. Specialization in Retail Manchester Business School & UK, Youngstown State University and Columbia University
Product details
- Publisher: Literare Books International
- Date of publication: 10 October 2022
- Edition: 1a
- Language: Portuguese
- Number of pages : 168 pages
- ISBN-10:6559224473
- ISBN-13:978-6559224470
- Product weight: 230g
- Reading age: 12 years and above
- Dimensions: 14 x 1 x 21 cm
- Top Sellers ranking: No 255,346 in Books (Meet the Top 100 in Books category) No 15,173 in Self Help No 24,557 in Health and Family (Books)
- 15,173 in Self-Help
- 24,557 in Health and Family (Books)
- Customer Reviews: 4.6 4.6 out of 5 stars (20)
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Sophia (verified owner) '''
4.0 Out of 5 stars BOOK INDICATED FOR RETAILVery provacative themes. And approached with a lot of data information and experience of the author. Only the chapter of Metaverse that did not materialize.