A survey conducted by Opinion Box, entitled \u201cAbandono de Carrinho 2022\u201d, with more than 2000 consumers, revealed that 78% of respondents have the habit of giving up a purchase when arriving at the final stage, with the value of freight the great motivator of this practice known as cart abandonment.<\/p>\n\n\n\n
Ricardo Nazar, a specialist in Growth, points out that cart abandonment is a very harmful practice for the entrepreneur. \u201cYou need to be aware of this type of behavior so that well-defined strategies are developed, after all, the customer went through all the stages of the purchase and did not finish. What may have caused this?\u201d, explains Nazar.<\/p>\n\n\n\n
The survey also pointed out other reasons that lead to cart abandonment, such as cheaper products on other sites (38%), discount coupon that does not work (35%), charging for unexpected services or fees (32%) and very long delivery time (29%).<\/p>\n\n\n\n
Nazar suggests that a good technique to try to bring the customer back is direct contact.\u201cWhether by email, WhatsApp or SMS offering a discount or advantage the likelihood of a prospect finalizing the purchase increases a lot\u201d, says the expert. This strategy is corroborated by the survey numbers, which show that 33% of respondents consider \u201cvery likely\u201d the chance of finalizing the abandoned purchase in the face of an offer proposal made by the store.<\/p>\n\n\n\n
The research also investigated the factors that contribute to the purchase decision in an e-commerce. The biggest fear of consumers is to be the victim of some kind of scam, with 56% of respondents prioritizing the reliability of the site. Other important aspects are lower prices (52%), promotions and offers (51%), previous shopping experience (21%), ease of navigation (21%) and variety of payment methods (21%).<\/p>","protected":false},"excerpt":{"rendered":"
Uma pesquisa realizada pelo Opinion Box, intitulada “Abandono de Carrinho 2022”, com mais de 2000 consumidores, revelou que 78% dos entrevistados t\u00eam o h\u00e1bito de desistir de uma compra ao […]<\/p>\n","protected":false},"author":1,"featured_media":361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,32,31],"tags":[],"class_list":["post-282","post","type-post","status-publish","format-standard","has-post-thumbnail","category-destaque","category-dicas","category-noticias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/posts\/282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/comments?post=282"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/posts\/282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/media\/361"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/media?parent=282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/categories?post=282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/tags?post=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}