The Brazilian luxury market gains a new ally in inventory management and sustainability promotion.Ozllo, a designer parts marketplace founded by entrepreneur Zoe Povoa, has expanded its business model to include the sale of new products from previous collections, helping renowned brands to liquidate stagnant stocks without compromising their image.<\/p>\n\n\n\n
The initiative arose from Povoa's perception of the difficulties faced by brands in the management of unsold parts.\u201cWe want to act as partners in these businesses, taking care of the products of previous seasons and allowing them to focus on the current\u201d collections, explains the founder.<\/p>\n\n\n\n
With sustainability as a central pillar, Ozllo seeks to reduce waste in the luxury fashion sector.The entrepreneur emphasizes the importance of this approach, citing that \u201co process to make a cotton blouse is equivalent to 3 years of what a person consumes of water\u201d.<\/p>\n\n\n\n
The marketplace, which was born about three years ago as a resale platform on Instagram, today offers items from more than 44 brands, focusing on women's clothing.The expansion to the stationary inventory segment already has more than 20 partner brands, including names like Iodice, Scarf Me and Candy Brown.<\/p>\n\n\n\n
In addition to environmental concerns, Ozllo invests in a premium shopping experience, with humanized service, express deliveries and special packaging.The business serves customers throughout Brazil and has already expanded to the United States and Mexico, with an average ticket of R$ 2 thousand for semi-new items and R$ 350 for new parts.<\/p>\n\n\n\n
The Ozllo initiative meets the expectations of younger consumers, according to a survey by Business of Fashion and McKinsey & Company, nine out of ten Gen Z consumers believe that companies have social and environmental responsibilities.<\/p>\n\n\n\n
With this innovative approach, Ozllo positions itself as a promising solution to the challenges of inventory management and sustainability in the Brazilian luxury market.<\/p>","protected":false},"excerpt":{"rendered":"
O mercado de luxo brasileiro ganha uma nova aliada na gest\u00e3o de estoques e na promo\u00e7\u00e3o da sustentabilidade. A Ozllo, marketplace de pe\u00e7as de grife fundado pela empreendedora Zo\u00eb P\u00f3voa, […]<\/p>\n","protected":false},"author":1,"featured_media":567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-566","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lancamentos"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\n\t\t\n