{"id":83620,"date":"2025-05-12T09:28:36","date_gmt":"2025-05-12T12:28:36","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=83620"},"modified":"2025-05-12T09:28:36","modified_gmt":"2025-05-12T12:28:36","slug":"74-das-empresas-que-adotaram-a-ia-gen-obtem-retornos-sobre-o-investimento","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/74-das-empresas-que-adotaram-a-ia-gen-obtem-retornos-sobre-o-investimento\/","title":{"rendered":"74% from companies that have adopted AI Gen get returns on investment"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The way companies allocate their investments can determine their growth or stagnation \u00a1n not only in finance, but also in human resources. And AI has been the highlight when it comes to investment. A McKinsey study pointed out that 72% of companies in the world have already adopted the technology. But how can this bet impact the allocation of human resources?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When AI takes on repetitive tasks, for example, it transforms the routine of professionals, allowing them to become protagonists in areas of greater impact. That is: instead of \u201cperder time in operational activities, they can dedicate themselves to strategic decisions that really shape the future of the company&nbsp;<em>reskilling&nbsp;<\/em>the process of acquiring new skills to perform a different function or occupation&nbsp;<em>upskilling<\/em>&nbsp;^^^^ ^ ^ This process can also renew the motivation of a collaborator.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although it seems simple, realizing which way resources should go, now that it is possible to count on the help of AI, has become the big move of the market. \u201cWe should not see technology only as an automation tool, but also as a key to transforming the role of the professional\u201d, analyzes Carlos Sena, founder of&nbsp;<a href=\"https:\/\/click.cse360.com.br\/Click\/AddCampaignEmailClick\/d4b9316b-6ed0-406b-401a-08dd8bfbecbb\/https%253a%252f%252faidacx.com.br%252f\/84c0c0e9-fd5e-445c-a78f-e53349cae971\/guilherme@ecommerceupdate.com.br\/True\" rel=\"noreferrer noopener\" target=\"_blank\">AIDA<\/a>, a Generative Artificial Intelligence (GenAI) platform focused on deciphering the Voice of the Customer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The executive argues that this targeting not only optimizes the use of capital, but also maximizes the ability to identify and exploit potentials within the teams themselves.\u201cImagine free these teams and direct them to strategic areas. Instead of monitoring calls or tabulating data manually, these people could focus on tactical initiatives, such as creating expansion plans.In some companies, this movement is already a REALITY\u201d, explains Sena.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A global Google Cloud survey shows that 74% of companies that have adopted generative AI are already getting considerable returns on investment. The same survey also showed that 45% of them saw employee productivity double. \u201cThe change of route is that by automating some tasks, we were able to reallocate and reinvent talent, positioning them where they can contribute more and better to the business, as well as driving\u201d innovation, concludes Carlos.<\/p>","protected":false},"excerpt":{"rendered":"<p>A forma como as empresas alocam seus investimentos pode determinar seu crescimento ou estagna\u00e7\u00e3o \u2014 n\u00e3o s\u00f3 nas finan\u00e7as, mas tamb\u00e9m nos recursos humanos. E a IA tem sido o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-83620","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/posts\/83620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/comments?post=83620"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/posts\/83620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/media\/10196"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/media?parent=83620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/categories?post=83620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/tags?post=83620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}