An unprecedented survey by the Brazilian Chamber of Digital Economy (camara-e.net), in partnership with the consultancy Gmattos, reveals that the bank slip recorded its worst historical performance in March, being accepted by 27% of the monitored stores.<\/p>\n\n\n\n
In 2021, the bank slip was accepted by 85% of the stores IO level that has been falling consistently until reaching the current 27%, the historical low. In the same period, the debit card remained practically stable, in the range of 15%, while the Pix has advanced continuously and consolidated its leadership among the means of cash payment.<\/p>\n\n\n\n
The survey shows that the current focus of e-commerce<\/em> it is in the expansion of credit lines as a sales engine. The offer of installments with interest on the credit card reached the record of 35% of virtual establishments in the first quarter of 2026.<\/p>\n\n\n\n The study also evaluates that, although only about 10% of card-paying customers opt for installment payments with interest, these sales would not occur without the option of long-term installment.<\/p>\n\n\n\n This flexible credit movement also drives alternatives outside the card ecosystem.The direct credit model and the Buy Now, Pay Later<\/em> (BNPL) (BNPL) (buy now, pay later, translated into Portuguese IO, gain strength, with example of innovations in the airline industry.<\/p>\n\n\n\n In the field of payment facilitation, the Click to Pay <\/em>^^^^^^^^^^^^^^ allows payment for one click, maintained its stagnant acceptance rate at 5.1%, indicating that the massification of the modality at the time of closing the purchase is still a challenge in the country.<\/p>\n\n\n\n Promotions<\/strong> <\/p>\n\n\n\n In addition to the means of payment, the data bring an x ray of promotional strategies of March 2026, marked by a retraction in the aggressiveness of discounts. The survey points out that 40% of stores limited their offers to a ceiling of 60% discount, a very different scenario from the 15% recorded on the last Black Friday. Discounts above 80% plummeted and were found in only 1.7% of e-commerces, against 20% in the same promotional period in November.<\/p>\n\n\n\n To compensate for this reduction, retail bet on logistics. The free shipping offer was the highlight, present in 10.2% of stores, a volume almost three times higher than that measured at the beginning of the year.<\/p>\n\n\n\n Methodology<\/strong><\/p>\n\n\n\n The Gmattos de Paidamentos Study monitors the main online stores, every 2 months since January 2021. The observed stores, from various segments, are representative of the market, corresponding to more than 80% of online sales in Brazil. The observation criterion is the same since its origin, ensuring support for comparisons the analysis of trends and identification of promotional practices and means of payment.<\/p>","protected":false},"excerpt":{"rendered":" Levantamento in\u00e9dito da C\u00e2mara Brasileira da Economia Digital (camara-e.net), em parceria com a consultoria Gmattos, revela que o boleto banc\u00e1rio registrou em mar\u00e7o sua pior performance hist\u00f3rica, sendo aceito por […]<\/p>\n","protected":false},"author":1,"featured_media":85723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-95139","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/posts\/95139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/comments?post=95139"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/posts\/95139\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/media\/85723"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/media?parent=95139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/categories?post=95139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_ca\/wp-json\/wp\/v2\/tags?post=95139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}