IA já está mudando o papel do CEO no varejo — e isso será um dos temas centrais do VTEX DAY

A month from VTEX DAY 2026, the event reinforces a new strategic aspect for digital commerce by bringing together, on the 9 official stages, debates on the transformations that have been redefining the way companies make decisions, structure operations and relate to consumers.

Among the main themes of the program are discussions on how artificial intelligence is redefining the management of companies, including the future of executive positions such as CEO, CTO and CMO in the face of the evolution of general artificial intelligence (AGI). The panels also explore the impact of generative AI on retail profitability, Analyzing how technology can transform areas such as marketing, operations, personalization of experiences and business efficiency.In this context, executives will discuss how leaders can make decisions in organizations increasingly driven by data, automation and new levels of technological maturity.

Under concept “Protagonists of a New Era”, the event invites all participants from speakers to viewers IO to take the lead in their own trajectories and lead their journeys with more awareness and impact. This year, the proposal is to deepen the discussion about operations, real results and the role of leaders in a scenario where artificial intelligence, changes in consumer behavior and pressures for sustainable growth are redefining the priorities of global retail.

The program also addresses key themes for the growth of the sector, such as the evolution of the consumer journey, with discussions on loyalty, recurrence and building consumer ecosystems. The event also includes round tables with CEOs on what really differentiates leading companies in a constantly changing environment, as well as panels dedicated to learning from major global brands and the strategies needed to grow profitably in scenarios of high economic volatility.

With this, the VTEX DAY it reinforces its proposal to go beyond the discussion of technological trends and position itself as a space for debate on leadership, strategy and business models capable of sustaining retail growth in the next decade.