Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Url do Serviço: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Amazon Customer (verified owner) –
5.0 Out of 5 stars Excellent content!I found the book exceptional!! Easy to read, super didactic.
For those who are starting in digital marketing or anywhere that needs to use copy, I highly recommend the book. In addition to being very practical, the author still presents us with several bonuses throughout the book!
There are many templates and examples of email marketing to already use.
I don't send any more emails without having the book on the side!
Amazon Customer (verified owner) –
5.0 Out of 5 stars IndicoI'm putting it into practice!Great read!
Lilia Ribeiro's (verified owner) –
5.0 Out of 5 stars Very good and didactic!Book with very practical tips!It helped me a lot to have new ideas to develop emails that convert.
Polianna Freire Vargas (verified owner) –
4.0 Out of 5 stars OkBook ok, some strategies ok. a little poorly written but ok. Worth reading, but it is full of self-advertising, it gets even boring.
Kindle Client (verified owner) –
5.0 Out of 5 stars It is a book for those who want to get straight to the pointGustavo is a guy who simply goes straight to the subject, without that bla-bla-bla of the digital marketing class. He talks about a complex and serious subject, in a simple, easy to understand way for anyone who wants to learn the "art" (in fact a technique that can be developed and trained by anyone) of writing and selling. It is an easy and fun reading book, where the author presents us in a very didactic way how to set up a sales-oriented email campaign. Recommend!!
Kindle Customer (verified owner) –
3.0 Out of 5 stars Partial and limited content.I was disappointed and disappointed with the book.
The author does not deliver what he promises.
You buy the book thinking about acquiring a book with consistent and relevant content, but you end up coming across a work that has been structured to provide limited content that serves as bait to direct to the author's website for sale of their courses.
The author presents his credentials and authority and so you expect content that respects the reader and in the same place and not a partial and limited delivery, directed to your site.
Marcio (verified owner) –
5.0 Out of 5 stars Excellent Product.Excellent Product.I recommend.
Ronaldo (verified owner) –
5.0 Out of 5 stars It Was All I Needed!The subject Email Marketing seemed restricted to those who had money to pay for large courses.
And in this e-book ¡that after reading, I believe that the price is symbolic value ¡ ̄ I found everything I needed!
I was stuck in creating my email funnel and now I have structures, templates and strategies ready to apply.
I'm satisfied and motivated.
It's well worth the reading!