Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Url do Serviço: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Amazon Customer (verified owner) –
5.0 Out of 5 stars On book very clear!For me one of the best books for you that need to create a marketplace.
But just not limit yourself for this book. I recommend to reapply together with Modern Monopolies, Lean Startup, and Testing Business Ideas and some focused on growth marketing.
This book is good to you open your mind for every aspect for the marketplace. Marketplace is not just an site, it needs to bring value for various sides.
Buy it!
Paulo Peres (verified owner) –
5.0 Out of 5 stars Feijoada and capirinhaA week after the first review, I was surprised by incredible business intermediation opportunities.
……
At the end of the reading, I came to the conclusion that the marketplace model is already saturated. If it is saturated, it is punctured to enter, it is bad business to keep up. The trend is now offline.
RICARDO PALOSCHI UCHOA DE OLIVEIRA (verified owner) –
5.0 Out of 5 stars Very good BookNicely well written, great and effective content.I learned a lot. Greatly recommend not only for those building a marketplace, but every type of scalable business.
Allan Rodrigues (verified owner) –
5.0 Out of 5 stars How to create a MarketplaceThe best book on this topic. Very interesting for those looking to create a Marketplace from scratch.
Essenin Hernandez (verified owner) –
5.0 Out of 5 stars 👍👍
Thiago Carbonell's (verified owner) –
5.0 Out of 5 stars Very goodSimple, didactic and at the same time profound
Rafael Pedreira (verified owner) –
Good for preneurs who are starting marketplaceWorth
Must for entrepreneurs. Who are getting started with marketplace
This book will help build your marketplace from scratch
RITESH KUMAR JHA (verified owner) –
Exceptional bookThis book has the answers to everything I've tried to research for months on end. I'm sad it's finished so il read it again along with the brilliant recommendations throughout.
Kindle Customer (verified owner) –
Very good overview and summer of the marketplace businessI worked for more than 10 years for online marketplaces in communication and strategy. I was enjoying this book very much! This book is for anyone who wants to start to work for or thinks about founding an online marketplace.
Son Ngo Thai (verified owner) –
tres interesantfree tres detaille, explain toutes les etapes pas a pas , una pepite pour tout entrepreneur souhaitant lancer sa marketplace