\u00a0Temu\u00a0expanded its intellectual property (IP) protection last year, tripling the number of brands it monitors to more than 15,000. The ratio of proactive takedowns to reactive takedowns of potentially infringing ads increased to 331:1, up from approximately 200:1 recorded a year earlier, according to its 2026 Intellectual Property Protection Report. <\/p>\n\n\n\n
The annual report, which covers the period from June 2025 to May 2026, details how\u00a0Temu\u00a0enforces its platform rules governing IP rights and the results achieved. <\/p>\n\n\n\n
Main report data:<\/strong> <\/p>\n\n\n\n \u00a0Temu\u00a0proactively screens and removes infringing ads using a combination of its proprietary screening technology and a team of human experts. Early detection reduces the burden of law enforcement on brands, especially on smaller companies that do not have teams dedicated to\u00a0intellectual property. <\/p>\n\n\n\n \u201cWe work to protect intellectual property before it becomes a problem for the rights holder,\u201d said a company\u00a0spokesperson. \u201cThe report reflects our priorities to proactively find and remove potentially infringing ads, resolve reported cases quickly, and work directly with brands to keep the system improving.\u201d <\/p>\n\n\n\n Screening at all stages<\/strong> <\/p>\n\n\n\n \u00a0Temu\u00a0evaluates sellers before they can join and advertise on the platform. Last year, more than 40% of new candidates were rejected from onboarding because they failed validation checks.\u00a0In the same period, the\u00a0company\u00a0closed more than 16,000 stores for repeated IP violations. <\/p>\n\n\n\n Each ad is analyzed against a detection database of over 47 million images and 9.5 million keywords before it goes live, and continues to be monitored after publication. <\/p>\n\n\n\n The marketplace\u00a0has also launched a consumer awareness feature across all markets in which it operates. Searches for terms such as \u201cfake\u201d, \u201cdupe\u201d (replica) and\u00a0\u201ccounterfeit\u201d (counterfeit) return no results and instead display a message about the risks of counterfeit products. The feature blocks more than 80,000 searches of this type every day. <\/p>\n\n\n\n Working together with brands and companies<\/strong> Participating brands receive individualized support and regular data on how the rules apply, regardless of whether they sell on\u00a0Temu or not. The\u00a0company\u00a0also offers IP compliance courses through its Seller Education Center. <\/p>\n\n\n\n Deeper collaboration with the IP community<\/strong> <\/p>\n\n\n\n Last year,\u00a0Temu\u00a0engaged with more than 130 IP associations, almost double the previous year. In April 2026, the company joined the\u00a0International\u00a0Anti-Counterfeiting\u00a0Coalition, consolidating its role on the coalition's Marketplace Advisory Board. The company also works with international and national IP groups, including the\u00a0International\u00a0Trademark\u00a0Association\u00a0(International Trademark Association) and the Union\u00a0des\u00a0Fabricants\u00a0of France. <\/p>\n\n\n\n \u201cStrong intellectual property protection is essential for a healthy market,\u201d the spokesperson said. \u201cOur work protects legitimate brand owners, helps consumers\u00a0buy\u00a0with confidence, and builds trust in our marketplace. We will continue to invest in the people, tools, and partnerships that make this protection even stronger.\u201d <\/p>\n\n\n\n\n
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Through the Brand Guardian\u00a0Initiative\u00a0(BGI \u2013 Brand Protection Initiative),<\/em> launched in April 2024, brands work with\u00a0Temu\u00a0to incorporate their trademarks and other IP rights into the platform's monitoring systems so that infringements are detected more quickly.\u00a0The initiative works directly with more than 3,000 brands, including around 500 small and medium-sized companies. <\/p>\n\n\n\n