The streaming model revolutionized the way we consume content, and its impact surpassed screens.What began with music and video has become a new consumption pattern, which today extends to various sectors of the economy. Books, fashion, food, health and even services for pets have been delivered on a recurring basis, by subscription. According to McKinsey, this market grew more than 100% per year between 2011 and 2016 in the United States. In Brazil, a PwC survey points out that predictability and continuous engagement with the customer are the main attractions of this model for companies.
Faced with a scenario in which the cost to win new consumers is increasingly high, the subscription model is no longer a novelty to establish itself as a market requirement. More than a trend, subscription consumption represents a practical and strategic response to contemporary business challenges. Companies that adopt recurring revenue conquer three fundamental pillars for their sustainability: revenue predictability, loyalty and scale potential.
It is a model that allows you to plan for the future more safely, reduce customer turnover and scale operations with more aggressive investments in marketing, technology and innovation. Not for nothing, giants such as Microsoft, Apple and Amazon already concentrate a significant part of their revenues in this format. Still, many traditional companies resist this transformation, which puts them at a competitive disadvantage. The problem is not only to ignore a trend, but to close their eyes to a structural change in consumer behavior.
Consumers today value convenience, personalization and continuous experiences, and expect brands to deliver all of this fluidly. Ignoring this move is a strategic risk. To stay relevant, companies need to leave behind the transactional model, based on one-off purchases, and adopt a relational approach, underpinned by ecosystems of recurring products and services. The key is in customer-centric digital transformation: investing in data, service and personalization. Subscription consumption is not a passing fad, it is the new standard. And brands that do not adapt now run the serious risk of falling behind.<\/p>","protected":false},"excerpt":{"rendered":"
O modelo de streaming revolucionou a forma como consumimos conte\u00fado, e seu impacto ultrapassou as telas. O que come\u00e7ou com m\u00fasica e v\u00eddeo transformou-se em um novo padr\u00e3o de consumo, […]<\/p>\n","protected":false},"author":396,"featured_media":9217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":["post-85144","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-tendencias","tag-artigos","tag-e-commerce","tag-tendencias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/posts\/85144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/users\/396"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/comments?post=85144"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/posts\/85144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/media\/9217"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/media?parent=85144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/categories?post=85144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/tags?post=85144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}