{"id":93592,"date":"2026-03-05T09:10:47","date_gmt":"2026-03-05T12:10:47","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/produto\/how-to-kickstart-an-online-marketplace-the-foundations-for-success\/"},"modified":"2026-05-09T12:03:06","modified_gmt":"2026-05-09T15:03:06","slug":"how-to-kickstart-an-online-marketplace-the-foundations-for-success","status":"publish","type":"product","link":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/produto\/how-to-kickstart-an-online-marketplace-the-foundations-for-success\/","title":{"rendered":"How to Kickstart an Online Marketplace: The Foundations for Success"},"content":{"rendered":"<div class=\"woocommerce-product-details\">\n<h3>Product details<\/h3>\n<ul>\n<li>ASIN: B0B4HTRFQP<\/li>\n<li>Publisher: Independently published<\/li>\n<li>Date of publication: 10 June 2022<\/li>\n<li>Language: English<\/li>\n<li>Number of pages : 98 pages<\/li>\n<li>ISBN-13:979-8824401271<\/li>\n<li>Product weight: 163g<\/li>\n<li>Dimensions: 12.7 x 0.64 x 20.32 cm<\/li>\n<li>Ranking of best sellers: No 587 in Imported on New Ventures No 2,534 in Imported on Enterprise<\/li>\n<li>2,534 in Imported on Enterprise<\/li>\n<li>Customer Reviews: 4.0 4.0 out of 5 stars (4)<\/li>\n<\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Do you want to start a successful marketplace business?How to Kickstart an Online Marketplace: The Foundations for Success is a network that brims with actionable tips for anyone wanting to start and grow a new online marketplace. All tips are illustrated by examples from some of the work done in the world.<br \/>Praise for \u201cHow to Kickstart an Online Marketplace: The Foundations for Success\u201d TIMEly book that provides hands-on advice for founders based on real-life examples. If you want to start your own online business, this is a must-read!\u201d<\/p>\n<p>~ Prof Dr. Stefan Diemer, Professor of International Business Communication and Digital Business at Trier University of Applied Sciences &amp; Director of the Institute of International and Digital Business<\/p>\n<p>\u201ea competently wrote book full of actionable advice for any new market found who needs to understand the 0 practices of the giants\u2018 like Amazon, Airbnb or Uber. Entrepreneurs profit immediately from the knowledge from the early beginning and founding of their marketplace to a performing company.\u2019 <\/p>\n<p>~ Prof Dr. Klaus Rick, Professor of Corporate Governance, Trier University of Applied Sciences<\/p>\n<p>Table of contents:<\/p>\n<p>1 Introduction<br \/>1.1 Online shopping<br \/>1.2 Where online shopping takes place<br \/>2 Definition of an online marketplace<br \/>2.1 The key feature of every online marketplace<br \/>2.2 Types of online marketplaces<br \/>2.3 Online labor marketplaces<br \/>3 Specific success factors<br \/>3.1 A standalone product for one side of the marketplace<br \/>3.2 Massive creation of profiles for the supply side<br \/>3.3 Restricting the market<br \/>3.4 Targeting the subgroup that is most like to sign up<br \/>3.5 Subsidizing one side of the marketplace<br \/>3.6 Overlaps between the supply and demand<br \/>3.9 Visibility of marketplace activity<br \/>3.10 Preventing disintermediation and multi-tenanting<br \/>3.11 Offering an economic advantage<br \/>4 General success factors<br \/>4.1 Time<br \/>4.2 Driving traffic to the marketplace website<br \/>4.3 Great first customer experience to encourage the word of mouth<br \/>4.4 Understanding human psychology<br \/>5 Conclusions and outlook<\/p>","protected":false},"featured_media":93592,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[1611,1595,1610],"product_tag":[],"class_list":{"0":"post-93592","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","5":"product_brand-edicao-ingls-por-andrija-mihalic-autor","6":"product_cat-administracao-negocios-e-economia","7":"product_cat-livros","8":"product_cat-livros-internacionais","10":"first","11":"instock","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/product\/93592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/comments?post=93592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/product\/93592"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/media?parent=93592"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/product_cat?post=93592"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/product_tag?post=93592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}