{"id":93596,"date":"2026-03-05T09:13:20","date_gmt":"2026-03-05T12:13:20","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/produto\/ia-para-atendimento-e-experiencia-do-cliente-como-escalar-sem-perder-a-alma-do-seu-negocio-e-commerce-marketing-ia-serie-babi-tonhela-livro-6\/"},"modified":"2026-05-13T10:25:29","modified_gmt":"2026-05-13T13:25:29","slug":"ia-para-atendimento-e-experiencia-do-cliente-como-escalar-sem-perder-a-alma-do-seu-negocio-e-commerce-marketing-ia-serie-babi-tonhela-livro-6","status":"publish","type":"product","link":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/produto\/ia-para-atendimento-e-experiencia-do-cliente-como-escalar-sem-perder-a-alma-do-seu-negocio-e-commerce-marketing-ia-serie-babi-tonhela-livro-6\/","title":{"rendered":"AI for Customer Service and Experience: How to Scale Without Losing Your Business Soul (E-commerce, Marketing &amp; AI &amp; Babi Tonhela Series Book 6)"},"content":{"rendered":"<div class=\"woocommerce-product-details\">\n<h3>Product details<\/h3>\n<ul>\n<li>ASIN: B0GR7DTLK4<\/li>\n<li>Editora : Marketera<\/li>\n<li>Accessibility: Learn more<\/li>\n<li>Data da publica\u00e7\u00e3o : 4 mar\u00e7o 2026<\/li>\n<li>Edition: 1a<\/li>\n<li>Language: Portuguese<\/li>\n<li>File size: 949 KB<\/li>\n<li>Font Configuration : Enabled<\/li>\n<li>Vocabulary Tips : Not enabled<\/li>\n<li>Number of pages : 352 pages<\/li>\n<li>Page Flip: Enabled<\/li>\n<li>Book 6 of 8: E-commerce, Marketing &amp; IA &amp; Babi Tonhela Series<\/li>\n<\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Automate is not dehumanize. It is freeing humans for what really matters.It is 23h47 of a Tuesday. The customer sends message: \u201cmy request has not arrived, already do 8 days. If not solve until tomorrow, I will pro Reclame Here.\u201d You are exhausted. You have 47 messages not answered. And you know that each of these 47 represents a person on the other side waiting.This is the vicious cycle that destroys promising digital businesses: growth generates more messages, same team responds slower, ratings fall, market penalizes, sales fall, less money to hire more.<br \/>''The map of intelligent automation: what AI powers and where it destroys the customer experience<br \/>''The complete journey mapped: pre-sale, sale, after-sale and repurchase 'HUMan vs. automatic touchpoints in each phase<br \/>''The Human-AI framework: the automation ladder 'WHAT to automate, what to hybridize and what never to take away from the human<br \/>''Chatbots that solve for real: flow design, tone of voice, escalation and the mistakes that make the client run away<br \/>How to implement chatbot on WhatsApp in 7 days with accessible tools for Brazilian SMEs<br \/>. After-sales automation: order confirmation, proactive tracking, automatic NPS and reactivation of inactive customers<br \/>crisis management with AI: complaints, returns and dissatisfaction 20 automation helps and when it worsens everything ^ CX metrics that matter: NPS, CSAT, CES _what each measures and how to use AI to improve them Bonuses included: 20 AI response templates for the most frequent scenarios of e-commerce (product doubt, tracking, exchange, complaint, abandoned cart) + Human-IA decision flowchart to map your operation.The customer experience is where market wars are won 8 or lost in silence, without you knowing how to do business 8.<\/p>","protected":false},"featured_media":93596,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[1611,1608,1607],"product_tag":[],"class_list":{"0":"post-93596","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","5":"product_brand-por-babi-tonhela-autor-formato-ebook-kindle","6":"product_cat-administracao-negocios-e-economia","7":"product_cat-ebooks-kindle","8":"product_cat-loja-kindle","10":"first","11":"instock","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/product\/93596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/comments?post=93596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/product\/93596"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/media?parent=93596"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/product_cat?post=93596"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_gb\/wp-json\/wp\/v2\/product_tag?post=93596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}