Annual archives: 2024

Because IA“”s“Law can stagnate Brazil in the technological innovation scenario and make the country unproductive in the sector

In a world increasingly driven by technology, the spread of Artificial Intelligence (AI) is already a reality.

OmniK strengthens high leadership with hiring of former VTEX and TOTVS

OmniK, the leading solution in Brazil for e-commerce companies that want to expand their operations without the complexity of managing additional inventory, announces Pedro Scripilliti.

New Concept (Universal Customer Experience‘ Gains Strength in Brazil

An innovative concept is transforming the way companies approach the customer experience in Brazil.The Universal Customer Experience (UCE), or Experience.

Br24 invests in artificial intelligence to improve customer relationships through the virtual assistant Biatrix

A recent survey of artificial intelligence developed by Microsoft revealed that 74% of micro, small and medium-sized companies in Brazil have already adopted the technology.

US Media Announces Rafael Magdalena as Director of the New Business Unit: US Media Performance

US Media, the leading media solutions hub in Latin America, today announced the appointment of Rafael Magdalena as Director of the newly created unit.

9 Lessons to learn from Netflix and Spotify on Artificial Intelligence and personalization

In an increasingly competitive and consumer-centric market, personalization has become an essential tool to win and retain customers.

Logistics and aesthetic marketing: a distant partnership

The relationship between logistics and marketing is not the first thing that comes to mind considering the aesthetic market.

Global E-commerce Should Reach US$ 11.4 Trillion in 2029, Driven by Alternative Payment Methods, Study Reveals

Global e-commerce is on track to reach a transacted volume of US$ 11.4 trillion in 2029, marking a growth of 63% in.

Companies Intensify Efforts to Prevent Cyber Attacks on Year-end Purchases

With the approach of high demand dates, such as Christmas and Black Friday, e-commerce in Brazil is preparing for a significant increase.

Big Business Executives Discuss Future of Marketing at AdTech & Branding 2024

With less than a week to go until one of the most anticipated events of digital advertising in Brazil, AdTech & Branding 2024, organized by IAB.
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