Netbr Firms Partnership with British Customer Futures, Specialized in “Consumer Empowerment”

A Netbr, focused on open architectures of digital identity, is partnering with the British Customer Futures. This is an innovation consultancy, specializing in strategies to address the consumer experience based on decentralized identities.

In the conventional identification model, user credentials travel from one point to another on the network as a single block of data, and this information (many unnecessary for the specific purpose) is collected by the service provider's website.

Distributed identities allow consumers to control their own personal data, without relying on centralizing third parties such as governments or companies.They use technologies such as blockchain and tokenization to ensure privacy and portability in non-invasive forms of authentication.

Founded and led by digital experience researcher Jamie Smith, Customer Futures has been launching new UX and CX concepts balancing privacy with enticing experiences.

In Netbr's view, one of the ways in which this happens is through the offer of digital wallets (“wallets”). With wallets, the consumer keeps the encrypted identity data on his personal device and offers the websites only what is indispensable. For example, proving that he is of legal age, he does not need to release his address, although the residential data is available in the wallet for the appropriate situations. 

Customer Futures has numerous projects in “EmpowerTech”, “CustomerTech” using granular identity models with multilayer data.

According to Andre Facciolli, CEO of Netbr, the partnership helps your company design new journeys for consumers, employees and partners, adapted to the emergence of artificial intelligence.

This will mean designing more fluid digital experiences that are resistant to privacy abuse or customer consent fraud. 

The Open Finance Experience

Netbr has 20 years in identity management and governance transformation aimed at employees, customers, partners and impersonal entities, in the disciplines of WIAM, IGA and CIAM. The company has direct involvement in the architecture of B2C and B2B customer journeys for Open Finance, surpassing 100 projects in identity transformation.

In Brazil and Latin America, Netbr introduced the various projects related to distributed identity and decentralized identity (DiDs). Among them are the application of wallets, based on non-proprietary architectures and not devouring personal attributes.

With the new partnership, Netbr becomes a channel of resonance for advisory and evangelization services of the use of digital identity as a value-added driver, not only in technology, but in a business vision.

In addition, the Netbr team will offer these decentralized identity platforms for creating frictionless“zero trust” journeys for customer businesses.The goal is to ensure the user has full control over the stack of personal attributes that make up their identity.

Managed Services

Andre Facciolli believes that the implementation of IAM products should be aligned with the offer of services that go beyond the purely technical area, and that is what Customer Futures adds to the deliveries of its company.In addition, the executive sees a favorable scenario to the offer of managed services (MSP), to take care of the entire environment of identity and access in the business flows of companies.

“We will create a bridge between the technical part, including the adoption of corporate process standards (patterns business), and the modernization of business journeys, with the generation of use cases”, says Facciolli. 

Netbr will offer training, workgroups and workshops focused on the CustomerTech reality. With this, it will contribute to forming a critical mass in this type of approach, at the market level and at the level of customer teams.

For the first quarter of 2025, Netbr already foresees the contracting of projects involving Customer Futures in the telcos, banks, retail, hospitality, ESG and cooperatives segments.