Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Url do Serviço: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Usado para distinguir novas sessões e visitas. Este cookie é definido quando a biblioteca javascript GA.js é carregada e não há cookie __utmb existente. O cookie é atualizado toda vez que dados são enviados ao servidor do Google Analytics.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Amazon Customer's (verified owner) –
5.0 Out of 5 stars Tips networks.Good tips.
Sueli Ap. Espinosa de Menezes (verified owner) –
3.0 Out of 5 stars Good tips in a HORRIBLE TRANSLATIONThe book contains really interesting tips that can be applied to any business that is increasing its digital presence.
However, the translation is worse than Google Translate.If you accepted translation suggestion, I would have a dozen things to edit.
Alberto Castro's (verified owner) –
3.0 Out of 5 stars ReasonableTerrible translation.But it has good tips.
Simple analysis of each tool and use. Helped to make a compilation of tips.
Kindle Client (verified owner) –
5.0 Out of 5 stars Value TipsGood content and with simple and relevant language, considerable for it is beginner and intermediate level.
I recommend it to these audiences
Kindle Client (verified owner) –
5.0 Out of 5 stars Simple and objectiveGood fast and dynamic reading.
Rodrigo ferreira (verified owner) –
1.0 Out of 5 stars BasicVery basic book, with basic ideas/examples/os and many of these ideas already outdated, but understandable given the year of publication (2019). The translation sins a little as to spelling errors and agreement. The idea n°120 is quite wrong even in the original language, treating a very serious matter lightly.
Vittuw (verified owner) –
2.0 Out of 5 stars Out of dateLack of update of Social Networks. This work only quotes: Face and Twitter. Missing the most updated networks: Instagram and Tim Tok
Monalisa Ribeiro (verified owner) –
5.0 Out of 5 stars Very clear 🙂Brings current tips in a clear and comprehensive way. Recommend to everyone who intends to make use of networks and social media to contribute to your business.