Description

S.A. Content — Second Edition

Start a business with content, attract a huge audience, and succeed (with little or no money)

Self-styled business gurus insist that every successful company must begin with product development: build a product, find customers, sell. Sounds simple. So why do most ventures fail before they ever take off

Joe Pulizzi — successful entrepreneur and content marketing expert — ignored that conventional script and built businesses that generated millions. In this fully updated and expanded second edition of Conteúdo S.A., Pulizzi reveals how he flipped the playbook: he first created valuable content, used that content to grow an audience, and only then built products that served that audience.

Conteúdo S.A., Second Edition, walks you through how to envision, launch, and monetize your own content-driven business in seven clear steps:

• The Sweet Spot: Find the intersection between your unique expertise and the real problems your audience faces.
• The Content Tilt: Shape your sweet spot into a distinctive angle where competition is minimal or nonexistent.
• The Platform: Choose a primary platform to publish and distribute your content consistently.
• Audience Building: Use social media and SEO to turn casual visitors into long-term subscribers.
• Monetization: Start charging for products or services that serve your committed audience.
• Diversification: Grow by expanding into multiple channels and delivery formats.
• Exit or Scale: Decide whether to sell the business for a profit or keep building it into a larger company.

If you want to build a business from the ground up without relying on big upfront investment, this practical, step-by-step guide shows how to turn content into a sustainable, profitable enterprise.