Description

Digital Marketing for E-commerce: The Method that Connects Strategy, Data and Result (E-commerce, Marketing

Marketing that doesn’t move the cash register is an expensive hobby. You pay for ads, post on Instagram, hire an agency — and the cash flow doesn’t change. ROAS looks positive, but when you do the full math you're still losing money. Sound familiar? This book is not another “digital marketing tips” manual. It’s a complete method to transform your e-commerce marketing from a cost center into a growth engine — driven by data, process and measurable results.

What you’ll find inside

• The math that 90% of merchants skip (and why they unknowingly lose money)
• The real e-commerce funnel — from discovery to repurchase, not the infoproduct funnel
• Paid traffic that actually works: Meta Ads and Google Ads walkthroughs with real accounts — no magic formulas
• SEO for e-commerce: a long-term strategy that genuinely lowers CAC
• Email marketing and automation: the highest-ROI channel you’re probably ignoring
• Social commerce: how to turn Instagram, TikTok and WhatsApp into real sales channels
• CRM and segmentation: stop sending discounts to everyone
• Copywriting for e-commerce: ads, product descriptions and captions that convert
• Branding for SMEs: how to build brand with a realistic budget
• The future of marketing: GEO, generative AI and privacy-first approaches

Includes

• ✅ 15 AI hacks — strategic prompts ready to use in ChatGPT, Claude or Gemini
• ✅ 90-Day Marketing Plan — week-by-week actions with concrete tasks and checklists
• ✅ Proprietary frameworks: Marketing Account, Content Matrix, Rule of 3 Channels
• ✅ Real case studies from Brazilian SMEs (not multinational examples)

About the author — Babi Tonhela

Babi Tonhela is an e-commerce specialist with 15 years of experience. Former Director of Strategy at Nuvemshop and former Head at Ecommerce in Practice. Recognized as a LinkedIn Top Voice and one of the Top 20 Digital Marketing Influencers (iBest 2024). Founder of Marketera and author of the “O Method” series — eight books on e-commerce, digital marketing and AI for business.

Who this is for

• Store owners with active operations who invest in marketing but can’t scale profitably
• Entrepreneurs migrating from marketplace sales to their own store
• Marketing managers at SMEs who need systems and processes, not quick tips

Who this is not for

• People looking for a secret hack to go viral or a shortcut to scale without investing time or budget