Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Url do Serviço: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Usado para distinguir novas sessões e visitas. Este cookie é definido quando a biblioteca javascript GA.js é carregada e não há cookie __utmb existente. O cookie é atualizado toda vez que dados são enviados ao servidor do Google Analytics.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Amazon Customer's (verified owner) –
5.0 Out of 5 stars A quick and simple overview of the OMNICHANNEL conceptI congratulate the authors on their work.
Although it is an extensive and constantly changing theme, I believe that the concepts presented help anyone interested in their learning curve.
Renato Tavares (verified owner) –
5.0 Out of 5 stars Fantastic workA practical and direct book to the subject, when the theme is service. Many points of reflection on the models of connection with your customers.
Jose Roberto da Silva (verified owner) –
5.0 Out of 5 stars Direct to the pointMany tips and concepts on how to establish this process in a simple and direct way
MARYNES FREIXO (verified owner) –
5.0 Out of 5 stars Super recommendSuper recommend reading!
It goes beyond concepts, stimulates exercise, the construction of culture, practices that lead to the success of the true Omnichannel, in addition to being constantly careful with the customer experience during the service journey.
"Serve well to serve always" 💙