Description

Videos that Sell More: Get unbeatable results by unlocking the secrets of video marketing

You don’t know what video marketing is yet? Perfect — you just pulled this book off the shelf for a reason. Now that you have my attention, give me your trust (or, at least, one curious eye) and let me show you what’s inside these pages.

Why this book matters

Since 2006 I’ve worked with videos focused on retail and sales. Everything in this book comes from real, battle-tested experience — the exact techniques I use every day with clients and students. The result is a practical, no-nonsense guide to creating videos that actually sell.

What you’ll find inside

• A complete path from beginner to advanced: whether you're just starting out or looking for the latest tactics available when this book was finished, you'll find material you can use right away.
• Practical, ready-to-apply tips for your videos: step-by-step advice you can implement in your next shoot or campaign.
• Proven script methods: including my signature “whip script”. With just six key questions you'll be able to craft a script for virtually any topic.
• Real examples and tactics I use in my company with real clients — not theory, but tested practice.

How to use this book

This is a workbook as much as it is a guide. I hope you scribble, annotate and experiment as you read — the more you mark it up, the more you’ll get out of it.

Who this book is for

• Small business owners and retailers who want to sell more with video
• Marketers and entrepreneurs learning video marketing fundamentals
• Creators who want efficient, repeatable script frameworks and faster results

Welcome to Video Marketing. Read, practice, and get ready to see better results — and hey, buy a copy for a friend so the publisher lets me write a second edition. 😉