Sebrae RS follows SXSW 2026 and translates global trends for retail

Sebrae RS is closely following South by Southwest (SXSW) 2026, which takes place from March 12 to 18 in Austin, USA. Recognized as one of the leading global events on innovation, technology, behavior and new business models, the festival brings together experts, companies and leaders who discuss the paths of the future.

More than participating in the event, the proposal of Sebrae RS is to act as a trend radar for small businesses in Rio Grande do Sul. Throughout the program, the team follows panels, experiences and debates that help to understand how technology, culture and behavior are transforming markets around the world.

The coverage is carried out by Debora Martini Kryvoruchca, marketing manager, Fabiano Zortea, retail specialist, and David Viegas, innovation project analyst at Sebrae RS. The group follows the main contents of the event with special attention to topics such as the world of work, new professions, management challenges and team leadership, as well as creator economy.

The main learnings and reflections of SXSW are shared in a special coverage on the blog and Instagram of Sebrae RS, connecting gaucho entrepreneurs to the discussions that are happening on the global scene. The proposal is to translate these conversations into a language close to the reality of micro and small businesses, highlighting what deserves attention on the radar of those who undertake.

“O SXSW is a space where different areas (technology, culture, behavior and business - MEET to discuss what lies ahead. Being here allows us to observe these transformations and bring to the entrepreneurs of the state a closer reading of what can impact their business in the coming years”, highlights the marketing manager of Sebrae RS.

With this initiative, Sebrae RS expands the access of small businesses to major international discussions and reinforces its role of connecting entrepreneurs to the trends that are shaping the future of markets.

To keep up with the full coverage of SXSW 2026, go to:

sebrae.rs/sebraersnosxsw.