{"id":85294,"date":"2025-07-01T11:07:19","date_gmt":"2025-07-01T14:07:19","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=85294"},"modified":"2025-07-01T11:07:19","modified_gmt":"2025-07-01T14:07:19","slug":"plataformas-locais-de-delivery-crescem-em-cidades-pequenas-e-movimentam-r-24-bilhoes","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/en_nz\/plataformas-locais-de-delivery-crescem-em-cidades-pequenas-e-movimentam-r-24-bilhoes\/","title":{"rendered":"Local delivery platforms grow in small towns and move R$ 2.4 billion"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A 2024 survey by the newspaper Valor Economico, shows that platforms such as UaiRango, Delivery Much, Quero Delivery, Aiqhome and Pede.ai, are already present in about 1,500 municipalities 16 million customers and more than 118 thousand registered establishments, transacting R$ 2.4 billion between 2024 and early 2025. The iFood, in turn, leads the national market, having a share ranging from 70% to 8013T meals deliveries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although in recent years, we have seen the digital transformation have reached the most remote corners of the country, in small cities, previously forgotten and seen as markets of lesser relevance, a new movement has emerged: the popularization of local applications. This expansion opens a promising window of opportunity, even in the face of the dominant presence of large&nbsp;<em>players<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike large urban centers, these municipalities have unique characteristics, such as closer relationships between merchants and consumers, simpler economic dynamics and a strong appreciation of local identity. Therefore, precisely in this scenario that local apps gain space by offering tailored solutions and, consequently, generating greater engagement and loyalty than generic platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For&nbsp;<strong>Otavio Boari<\/strong>,&nbsp;<strong>CEO<\/strong>&nbsp;do&nbsp;<a href=\"https:\/\/www.uairango.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>UaiRango<\/u><\/a>, an important competitive differential is agility. \u201cWhile some companies often struggle to adapt their solutions to specific markets, we can respond more quickly to the demands of the public. This flexibility, added to the knowledge of the territory, allows the creation of more personalized services and, of course, with better cost-benefit, he says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The expansion of local platforms in small cities is not only feasible, but also strategic, after all, it is a movement that reinforces the digital autonomy of municipalities, stimulates the regional economy and challenges the hegemony of large platforms, proving that innovation.<\/p>","protected":false},"excerpt":{"rendered":"<p>Um levantamento de 2024 feito pelo jornal Valor Econ\u00f4mico, mostra que plataformas como UaiRango, Delivery\u202fMuch, Quero\u202fDelivery, Aiqfome e Pede.ai, j\u00e1 est\u00e3o presentes em cerca de 1.500 munic\u00edpios \u2014 com 16 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-85294","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_nz\/wp-json\/wp\/v2\/posts\/85294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_nz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_nz\/wp-json\/wp\/v2\/comments?post=85294"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/en_nz\/wp-json\/wp\/v2\/posts\/85294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_nz\/wp-json\/wp\/v2\/media\/8110"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_nz\/wp-json\/wp\/v2\/media?parent=85294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_nz\/wp-json\/wp\/v2\/categories?post=85294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_nz\/wp-json\/wp\/v2\/tags?post=85294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}