With the growth of international purchases over the internet, more and more Brazilians turn to foreign platforms to purchase electronics, clothing, accessories and various other products. However, along with the practicality and variety of offers, also increase the cases of consumers who end up paying undue taxes or amounts higher than what would actually be due at the time of delivery of orders.<\/p>\n\n\n\n
For the tax lawyer specialized in international investments Adriano Murta, many of these charges can be avoided with information and attention to some basic points of the import process. \u201cSince August 2024, international purchases made by individuals have followed specific rules for postal and express shipments, with differentiation between platforms that have joined the Conforming Shipping Program and those that do not participate in the\u201d program, explains the expert.<\/p>\n\n\n\n
These rules remain valid in 2026 and require that import tax be calculated based on the customs value of the order, which includes the price of the product, freight and insurance. In this scenario, Murta lists five practices that help the consumer avoid problems and surprises when making international purchases.<\/p>\n\n\n\n
Before finalizing the purchase, it is important to check how the product is classified for taxation purposes. The correct classification determines which taxes can be levied on the goods and prevents items from being misclassified, which can generate higher than due charges. Understanding the tax category of the product also helps the consumer to have a more realistic estimate of the final cost of importation.<\/p>\n\n\n\n
It is essential to consider in advance all taxes and charges that may affect the international purchase. Depending on the value of the goods, the type of product and the way of shipping, import tax, ICMS and administrative fees may be applied. According to Murta, the calculation should always consider the total value of the operation. \u201cMy orientation is that the consumer does not evaluate the tax only based on the price of the product advertised, but on the total value of the operation. Most of the divergences occur precisely because of ignorance of this legal rule.\u201d<\/p>\n\n\n\n
Opting for known e-commerce platforms that transparently report the costs involved in importing also makes a difference. Many marketplaces already have tax estimates at the time of purchase or operate in programs that simplify tax collection. \u201cSome simple precautions significantly reduce the risk of over-the-counter taxation, such as verifying that the value of the product has been correctly declared and prioritizing platforms that have joined the Shipment According to\u201d program, explains Murta.<\/p>\n\n\n\n
Keeping proof of payment, purchase invoices, product description and seller information is essential. These documents may be necessary if there is a divergence in the taxation applied or if the consumer needs to prove the real value of the goods before the customs authorities.<\/p>\n\n\n\n
In certain situations, especially when the purchase amount is higher or involves specific import procedures, it may be necessary to make the appropriate declaration to the tax authorities. Incorrect or incomplete information may result in retention of the goods or additional collection of taxes.<\/p>\n\n\n\n
In addition, Murta points out that the tax scenario tends to undergo changes in the coming years. \u201cAs of 2026, the Consumer Tax Reform enters a phase of gradual implementation, with discussions involving the unification of taxes and possible impacts on the taxation of imported goods. Therefore, it is important to follow the rules and understand what adjustments may occur over time.\u201d<\/p>","protected":false},"excerpt":{"rendered":"
Com o crescimento das compras internacionais pela internet, cada vez mais brasileiros recorrem a plataformas estrangeiras para adquirir eletr\u00f4nicos, roupas, acess\u00f3rios e diversos outros produtos. No entanto, junto com a […]<\/p>\n","protected":false},"author":1,"featured_media":9538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,31],"tags":[68,43,53],"class_list":["post-94786","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dicas","category-noticias","tag-dicas","tag-e-commerce","tag-noticias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_nz\/wp-json\/wp\/v2\/posts\/94786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_nz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_nz\/wp-json\/wp\/v2\/comments?post=94786"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/en_nz\/wp-json\/wp\/v2\/posts\/94786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_nz\/wp-json\/wp\/v2\/media\/9538"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_nz\/wp-json\/wp\/v2\/media?parent=94786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_nz\/wp-json\/wp\/v2\/categories?post=94786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_nz\/wp-json\/wp\/v2\/tags?post=94786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}